E-Commerce Times Publishes article written by AIS Media on Best Practices of Email Marketing

Posted on October 12, 2007 by Bill Dube

E-Commerce Times recently published an article written by AIS Media CEO, Thomas Harpointner, on the benefits businesses can achieve by “making room” for email marketing in their marketing budgets, as well as how to fully capitalize on it. An excerpt from the article includes:

By using an advanced e-mail marketing system, measuring the results from your e-mail marketing campaign is fast and easy. Intuitive online reports reveal not only know how many e-mails were successfully sent and delivered but also how many people opened their e-mail and clicked. Other forms of advertising such as direct mail and print simply can't compete in delivering this type of valuable marketing data.

Unlike print campaigns, which can take weeks and even months to run, or postal mail that takes days to deliver, an e-mail marketing campaign can generate immediate, same-day results. Marketers can schedule an e-mail blast for 8 a.m. and begin to see results the same day -- Web site traffic can increase within an hour.

A Viral Component

Unlike virtually every other form of direct marketing such as direct mail, print ads, television ads, billboards and telemarketing, e-mail marketing offers marketers the potential to reach a significantly larger audience than originally intended. By leveraging the built-in features of recipients' e-mail software (i.e. Outlook), savvy marketers can transform a standard e-mail campaign into a powerful and inexpensive viral marketing initiative.

Encouraging recipients to share or forward the e-mail to a friend or colleague helps to not only spread the message but continually increase the size of the e-mail list for future mailings. Best of all, a recipient can forward an e-mail at zero cost to the advertiser.

About AIS Media

AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront and Excerpo® Mail, which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners.