EmbroidMe Executive Appointed to Prestigious ASI Advisory Board

Posted on December 13, 2007 by Bill Dube

WEST PALM BEACH, FLA. – Tipton Shonkwiler, Director of Marketing for United Franchise Group, which includes promotional products retailer EmbroidMe, has been named to the Advertising Specialties Institute’s (ASI) esteemed ASI Show Advisory Board, where he will serve a two-year term.  

According to ASI, headquartered in Trevose, Pa., the ASI Show Advisory Board was created in 2006. To date, the Advisory Board has assisted in making important changes to ASI’s education curriculum, marketing program and future show dates and locations. The board is made up of suppliers, distributors and multi-line reps of all sizes and levels of experience.

“EmbroidMe brings an important industry view to the board,” says Karen DiTomasso, Director of Sales for ASI. “As a Top 40 Distributor and a company who has enjoyed quick success, The ASI Show knows that Tipton’s ideas and expertise will bring a valuable perspective. As EmbroidMe continues to grow its number of stores in the U.S. and overseas, we look forward to supporting its growth with the many member opportunities that The ASI Show offers.”

            With more than 450 retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen-printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community. The franchise is part of UNITED FRANCHISE GROUP, headquartered in West Palm Beach, Fla., which encompasses several franchise brands, such as SIGNARAMA, Billboard Connection, FranchiseMart and Plan Ahead Events.

            Advertising Specialty Institute® is the largest media and marketing organization serving the advertising specialty industry, with a membership of 20,000 distributor firms (sellers) and 3,500 supplier firms (manufacturers) of advertising specialties. It provides catalogs, information directories, newsletters, magazines, websites, trade shows, databases, and interactive e-commerce, marketing and selling tools.