Finding the correct franchise for you can be a daunting task. There are literally thousands of franchise brands strewn across various industries. They range from inexpensive scaled down offerings to comprehensive, complex business models and everything in between. It is estimated there will be upwards of 500+ new franchise companies that will launch in 2012 and they will be vying for new franchisees.
Certainly there is a lot of introspection necessary for you to figure out what type of franchise business would be the best fit for you. You have to consider investment levels, industry, number of employees, return on investment, territory and many other factors. Then once you narrow your list you have to consider job transition, life-style changes, budgeting and creating goals for your new business. There are certainly mounds of information to consider when making such a big life-style change. Well let's add some other items to the list!
The infrastructure of the franchisor will be paramount to the success of your new franchise business. When a business owner has a thriving business they have many options if they choose to expand and at some time they may ask themselves - is franchising a good option for expansion and how do I franchise my business? When they ask the question how do I franchise my business, they are going to find out there are many items outside the business they are currently running that need to be created to be a successful franchisor. There is a legal component to franchising which includes items such as an FDD, franchise agreements and compliance forms, these legal franchise documents frame the relationship between the franchisor and franchisee. In addition, the new franchisor will need to meticulously document their new franchise system and create items such as franchise manuals used in start-up, operations manuals, grand opening documentation, marketing strategies and training systems. Performing this process is typically not contained in the skill-set of the average business owner and while some new franchisors go it alone and try to create all this important documentation on their own others will engage experienced franchise consultants to assist them in creating this essential infrastructure.
So what does this mean for you? Well once you choose the type of new franchise that best fits your list of criteria and have narrowed the selection to some select few, an advisable next step would be to investigate how they created all the necessary franchise documentation that you will be utilizing while running your new franchise.
So before you answer the question what franchise is best for me - find out how your top choices answered the question "How do I franchise my business".
This article was written by Upside Group Franchise Consulting. Upside Group Franchise Consulting provides traditional marketing experience from multiple disciplines, as well as franchise marketing expertise in advertising, sales, public relations, franchise manuals and documentation, training, and business development.