Franchise Gator Announces Partnership with TARGUSinfo

Posted on February 11, 2008 by Bill Dube

Industry-leading validation service to boost quality of Franchise Gator leads

SEATTLE - Franchise Gator, an internet-based franchise pay-for-performance marketing service, today announced a partnership with data-verification powerhouse, TARGUSinfo.  Beginning in August 2007, TARGUSinfo will independently verify the validity of contact information submitted by all Franchise Gator users.  

“We see this as a critical next step in the evolution of our business,” said Brent Turner, vice president and general manager, Franchise Gator.  “Lead quality is the most important factor behind the success of our business.  We believe that our partnership with TARGUSinfo is an aggressive step toward delivering against this demand.”

Franchise Gator has made giant strides toward improving the quality of its leads since 2007.  Several information-validation tools have been added to the site’s registration page, making it difficult for users to submit inaccurate or misleading information. The company’s partnership with TARGUSinfo adds yet another layer of validation to Franchise Gator’s toolset by requiring third-party validation of the information users submit. 

TARGUSinfo, the leading provider of on-demand information services and marketing services, has built a proprietary network of over 90 data sources and patented processes to link together the most complete and accurate name, address and phone data possible. 

About Franchise Gator

Franchise Gator (www.franchisegator.com), a Microsoft Corporation subsidiary, is an internet-based franchise pay-for-performance marketing service established in 2001. Now in its seventh year of operation, Franchise Gator presents prospective franchisees with profiles of more than 600 leading franchise opportunities and businesses from 100+ industry sectors. In turn, Franchise Gator provides franchisors with a quality, yet cost-effective, mode of franchise marketing.