For franchise owners it is important to continuously be
growing your business. By expanding your business, you are coming into contact
with more patrons and potential franchisees.
Unfortunately, in economic recessions this task can prove to be more
difficult. This is the reason you should always be watching for new franchise
marketing techniques to pique the interest of new franchisees and increase your
franchise sales. Eye catching franchise marketing can prove to be an important
part of your business model. Below are five techniques to help grow your
business.
In-Store
Advertising
Although it may seem simple, you can use your own stores to
broadcast your business. Franchise owners are able to use the popularity of
their stores and the frequent visits from customers to promote new franchise
locations. Each new store has the opportunity to further promote future
franchisees, while bringing your products into the lives of new patrons.
Networking
Typically, when people think of networking, many think of finding
a job. But in franchise marketing it is
the opposite, you are seeking individuals who you can offer jobs to. By networking, you will be able to connect
with new franchisees, while promoting your business and helping to create a
larger employment pool. There are many different types of networking, ranging
from email, to in person, to online on LinkedIn and other social networking
sites. Knowing the right people can cause an increase in your franchise sales.
Media
The media provides another option to increase your franchise sales.
Although different strategies apply, you can use both the local and national
media to expand your business. The local media is an important tool for lead
generation and allows you to target geographic areas where you would like to
grow. National exposure provides the largest scope and can attract large
amounts of attention.
Internet Marketing
One of the largest and most powerful franchise marketing tools is
the Internet. Franchises are able to utilize online marketing tactics both
through advertisements, social media and email campaigns. Companies can utilize
both paid and organic marketing to connect with users.
Trade
Shows
Tradeshows are another way to meet prospective franchisees. The
event will provide an insight for potential franchise owners, while promoting
brand awareness and product visibility. Tradeshows also provide an opportunity
to promote new and current products and drive sales.
For a franchise business to be successful, it is important to continuously
work to find new leads and increase franchise sales. Franchise marketing is a proven way to
generate new leads and expand your business. For more information, contact Upside Group Franchise Consulting today!
About the author:
For the past decade, Upside Group has been helping franchisees develop their business plans and marketing strategies with an aim to increase sales and to ensure long term success. Comprised of an experienced and professional team, Upside Group understands every aspect of the franchise model and how to execute the most effective strategies for a number of different business goals.With measurable results and proven expertise, Upside Group is committed to providing clients with a list of comprehensive services that will strengthen the development of their franchise. The Upside franchise consulting business team is relied upon industry-wide to attract qualified franchisees that are in line with your strategic growth goals.
From sales planning to franchise lead scrubbing and screening, tracking, and customer management, Upside Group's proven franchise sales management professionals sell franchises, help with franchisee re-sales, and assist entrepreneurs interested in buying a franchise to find one in the industry that fits their professional vision and the potential for franchise profits in their local marketplace.