Franchising Evangelist Has Tasted Success, and Wants to Pass It On

Posted on June 15, 2007 by Ginger Watford

Richard Sharoff had just sold his 21 Boston Market restaurants and was trolling for his next big thing about 10 years ago when he happened across a small chain of underperforming Kansas City ice cream shops in need of some marketing.

The stores were poorly located, away from pedestrian and auto traffic. The black-and-white decor was not inviting to the customer. Marketing was nonexistent and the employees were poorly trained. But the chain had two things going for it, he says: great ice cream and the name, MaggieMoo's.

Read the complete post at WashingtonPost.com.