Heating up sales with warm weather beverages

Posted : June 30, 2015

Category : The Wire

Heating up sales with warm weather beverages

With summer approaching, restaurant operators are whipping up new drink concoctions or returning to reliable favorites to satisfy customer thirsts and keep beverage revenue rising with the temperature.

From coffees and teas to coconut milk and juices, operators are using fresh ingredients and tapping beverage suppliers for versatile products and ideas to keep drinks cool and exciting this summer.   

The seasonal change is ideal to introduce drinks, as some 82 percent of consumers are willing to try new flavors, reports global marketing research firm Mintel. 


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