Homes & Land Franchise Announces Web Alliance With The New York Times

Posted on February 13, 2007 by

NYTimes.com Offering Provides Agents Increased Exposure for Luxury Listings

Tallahassee, FL – The corporate headquarters of Homes & Land Affiliates, LLC today announced its alliance with The New York Times Company.  Luxury listings (priced $750,000 and above) advertised through Homes & Land’s more than 340 affiliated magazines will now be posted on www.NYTimes.com as well as its specific high-end site, www.NYTimes.com/GreatHomes .  While New York Tri-state area luxury listings will be reserved specifically for The Times’ Great Homes site, all luxury listings throughout the rest of the nation will be featured on all announced sites.  Homes & Land upscale listings will also receive marketing exposure with other NYT Co. properties including www.Boston.com, the website of The Boston Globe, www.IHT.com, the website of the International Herald Tribune, www.herald-tribune.com, the website of The Sarasota Herald Tribune, and www. pressdemo.com, the website of The Santa Rosa Press Democrat.  As always, all Homes & Land magazine advertisers at every price point receive the benefit of their listings distributed and featured.

According to the December 2006 Nielsen/Net Ratings report and The New York Times Company, NYTimes.com is the most visited newspaper site in the U.S. with an audience of 13.2 million unique visitors per month worldwide.   “In the current, buyer-oriented real estate market, it is critical that home sellers have a greater marketing advantage, particularly in the luxury sector,” said Robert Wicker, Chief Marketing Officer for Homes & Land.  “The agent community who advertise with us know that this advantage comes through the power and benefit of the Homes & Land brand and our comprehensive integrated marketing solutions.  The sheer prestige, credibility and international reach of The New York Times Company provides our publishing and agent network a tremendous extended value while simultaneously gaining an edge for their home sellers.”

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 websites, including NYTimes.com, Boston.com, and About.com.  The company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About Homes & Land Affiliates, LLC

Founded in 1973, Homes & Land is a franchise organization and is the foremost national publisher of real estate magazines promoting the listings of top-producing agents across the nation.  Headquartered in Tallahassee, FL, Homes & Land prints and distributes more than 65 million magazines annually under the banner of its 340 affiliated magazines reaching over 15,000 communities throughout the United States and Canada.   In addition to its flagship publication, the company also publishes Home Guide magazine, Estates & Homes magazine and Rental Guide magazine.  Just one testament to the company’s history of innovation was its early position in 1992 at the forefront of online real estate listing distribution.  Today, the company’s website attracts half a million unique visitors and over 30 million page visits per month. The Homes & Land brand provides its agent customers with a comprehensive integrated marketing program and buyers and sellers with one of the most recognizable and reliable real estate resources.