Homes & Land Reports Mid Year Franchise Growth

Posted on July 19, 2007 by

Buyers’ Market Represents Greater Seller/Ad Sales Opportunity for Franchisees

Tallahassee, FL – Homes & Land today announced the signing of 15 new franchises through the first half of 2007. The company also facilitated eight ownership changes of existing franchise operations.  While the company’s presence spans North America, the new publishing agreements represent its continued expansion in 14 states: Arizona, California, Connecticut, Florida, Georgia, Maine, Massachusetts, Mississippi, North Carolina, Pennsylvania, Tennessee, Texas, Vermont and Virginia.  Additionally, Homes & Land’s Canadian operation signed six new franchises and facilitated two ownership changes through second quarter.  These combined new publishing agreements will service thousands of new communities and add to the brand’s existing 65 million magazines and website. 

The new strategic partners bring the total number of franchises in the Homes & Land system to 347. A full list of the new franchisees and their markets are provided later in this release.  To contact for interviews:  press ‘control’ and click on their links below. 

The company attributes its rapid growth to the fact that its franchisees recognize the marketing needs of agents and their sellers.  According to Brian Crawford, Vice President of Franchise Development for Homes & Land, “Properties must be marketed comprehensively and effectively given the demands of today’s buyers’ market.  It is a competitive landscape and home sellers need to make an impact.  Our multi-media resources are used by millions of consumers nationally.  Herein lies our opportunity for franchising and our publishers’ best scenario for growth.  We are pleased to welcome our new strategic partners who share our vision and opportunity.”

About Homes & Land Affiliates, LLC

Founded in 1973, Homes & Land is a franchise organization and is the foremost national publisher of print and online real estate magazines promoting the listings of top-producing agents across the nation.  Headquartered in Tallahassee, FL, Homes & Land prints and distributes more than 65 million magazines annually under the banner of its 347 affiliated magazines reaching over 30,000 communities throughout the United States and Canada.   In addition to its flagship publication, the company also publishes Home Guide magazine, Estates & Homes magazine and Rental Guide magazine.  Just one testament to the company’s history of innovation was its early position in 1992 at the forefront of online real estate listing distribution.  Today, the company’s website attracts half a million unique visitors per month. The Homes & Land brand provides its customers with a comprehensive integrated marketing program and buyers and sellers with one of the most recognizable and reliable real estate resources.