Jo To Go America, Inc. Launches Co-Branded Franchise Concept

Posted on March 05, 2008 by Ginger Watford

Jo To Go America, Inc., franchisor of  Jo To Go Coffee, is carving out a completely new niche in the increasingly competitive specialty coffee industry.  As coffee wars brew between industry giants over iced coffee and flavored lattes, Jo To Go America, Inc. has launched a completely new co-brand concept that pairs authentic Mexican cuisine with specialty coffee.

Dick DuBois, president of Jo To Go America, Inc. reports that the initial response to the concept more often than not involves the baffled question:  “Tacos and coffee?”

But Jo To Go America, Inc may be on to something when you consider the co-brand in light of the fact that Mexican food is number one in the quick service industry, specialty coffee businesses continue to grow at a dizzying pace, and coffee is a product that traces its origins to Latin American countries. 

Read the complete post at TransWorldNews.com