Keith Jenkins Named Vice President of Real Estate For Play N Trade and Yakety Yak Franchises

Posted on March 29, 2007 by

Executive Team Creates Position to Facilitate Nationwide Expansion Plans

NEWPORT BEACH, Calif., – Keith Jenkins has been named vice president of real estate for Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, and Yakety Yak Wireless, Inc., one of the largest wireless franchises in the nation.

Jenkins brings more than 20 years of experience to the newly-created position, including management positions with Ameriquest Mortgage, El Pollo Loco, the San Diego Unified Port District and First Interstate Bank of California. He has a strong background in corporate real estate acquisitions, dispositions, retail and office site leasing, facility and construction management. He reports to Roger Lloyd, co-chief operating officer for Yakety Yak and Play N Trade, and is responsible for leading nationwide expansion plans for both the Yakety Yak and Play N Trade brands.

“Keith’s managerial and hands-on experience are the ideal combination for identifying and acquiring premium locations that best suit our growth objectives,” said Lloyd. “The position requires broad expertise in reviewing and approving site locations, negotiating retail leases, preparing and maintaining overall build-out project schedules, as well as creating an overall plan for retail development to ensure that real estate locations best suit company needs.”

“Quality of location is crucial to launching a successful retail operation and I look forward to working closely with our franchisees to achieve optimum site ROI,” Jenkins said. “My experience in lease and contract negotiations, securing permits and licenses, and managing construction projects will be an asset to the company as we increase our national footprint for both brands.”

Jenkins holds a juris doctor degree in law from the University of Michigan, and a bachelor’s degree in economics from the University of Notre Dame.

About Play N Trade

Play N Trade Franchise, Inc. is one of the fastest-growing franchises worldwide, and the largest and fastest-growing franchise in the video game industry. To date, the company has sold more than 220 stores, with close to 100 franchises sold in the first two months of 2007 alone. Our stores define the “ultimate gaming experience” by providing exceptional customer service and an engaging community atmosphere that is inviting to everyone from the amateur gamer to the hard core gaming enthusiast. We offer one of the widest selections of new and used video games, accessories and consoles from leading manufacturers, as well as in-house tournaments, a “try before you buy” policy and console repairs. Whether you are a hard core gamer salivating for the latest titles, a parent looking for sound advice, or you simply want to “get in the game” by opening your own Play N Trade, we have a solution for you.

About Yakety Yak

Yakety Yak Wireless, Inc. is one of the largest wireless franchises in the nation, offering a unique shopping experience from leading brands such as Sprint Nextel®, T-Mobile®, Verizon®, Amp’d Mobile®, Alltel®, Cricket®, Motorola® and Bluetooth®. Rather than limiting our customers to a single product or service, we assist customers in choosing the wireless products and services that best fit their needs. Our innovative system and customer-centric approach have revolutionized the way people buy wireless communication solutions, and made Yakety Yak the one-stop shop for the consumer looking to get new or upgraded phone service or the latest wireless accessories. For more information on where to find the nearest Yakety Yak or open your own store, please visit our website.