Sloan’s Ice Cream today announced a major development deal that will expand the brand into Kuwait. This marks the concept’s second multi-unit franchise agreement in the Middle East this year, joining the five-shop deal struck for the United Arab Emirates (UAE).
West Palm Beach, Florida-based Sloan’s – a premium brand combining innovative ice cream flavors with over-the-top aesthetics, including bold pink and neon green walls and heaping amounts of candy and toys – has signed the multi-unit franchise development agreement with serial entrepreneurial couple Ali and Dima Al-Mutawa. Sloan’s Ice Cream will be a part of the Al-Mutawa’s development group, AFM Establishment LLC, which owns and operates well-known retail and real estate companies in Kuwait.