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Click here for more information on Lawn Doctor Franchise
March 29, 2004
Lawn Doctor Helps Executive Plant Seeds of Success
By Nancy Rathburn Scott
January 2004, USA Today
Buying a Lawn Doctor franchise might appear a strange career shift for a corporate executive; but how strange does it sound to get out of the office, work part-time, take reasonable vacations, own your own business, build a legacy for your family and, in short, control of your destiny - all with help from the experts? Scott Frith, Marketing Director at Lawn Doctor, explains.
Get Out of the Office… Or Not. "Many prospective franchise buyers who have been behind a desk for the last 15 years are ready for a change. With Lawn Doctor, they can build a selling, marketing organization from behind the desk; or they can get out I the field and do some of the work themselves."
If You Understand Sales and Marketing, You Get It. "Lawn Doctor is a marketing/sales organization that happens to be in the business of providing consumers with a beautiful landscape around their homes. When sales and marketing professionals see our extensive marketing programs, they are very much on board and anxious to join the system."
Enjoy Flexibility, Assume Control. "Many executives don't want to deal with the uncertainty of being employed by someone else. Lawn Doctor offers opportunity to follow a proven system in a high-growth, $20 billion macro-green industry that has grown every year for the past eight years."
Work Part-Time Until…"A Lawn Doctor franchise can be run part-time initially. For example, we have a pilot named John Harkness from American Airlines, who bought a franchise in North Carolina. He still flies, but when he's off, he's building his Lawn Doctor business. When the time comes, he can transition into a business he's build and with which he's comfortable."
Establish roots in Your Community. "Lawn Doctor offers a viable alternative to executives who want a significant growth opportunity without having to worry about relocation.
Manage Time-Off. "Lawn Doctor franchise owners have the chance to recharge and enjoy time off. It's at their discretion of course, but many owners choose to take vacation when it's most desirable and has the least impact on the business - the holidays, for example."
Turn the Key; You're In Business. "When franchise owners open the door, they're in business. Our training, equipment, marketing, infrastructure, operating systems and ongoing support give new franchise owners comfort and security."
This Option Is Affordable. "Lawn Doctor franchises top out at a cash investment of about $70,000, about half of which can be financed."
Lawn Doctor Comes With Support Staff, "Eight to ninety percent of our franchise owners didn't know anything about the green industry when they walked in the door. We take them through that whole process and explain the franchisor/franchisee relationship."
Build A Family Legacy. "We have lots of successful husband/wife teams, often joined in the operation of the franchise by a son or daughter, or both. One person may be more involved in the office-administration, while the other is involved in sales/marketing.
Take Two. "People who want to take control of their destiny want something that directly helps them, which can be passed on to a family member or, perhaps, eventually sold. For these people, multi-unit ownership is a very achievable dream. Many of our franchisees own several Lawn Doctor locations."
No wonder executives are finding that "lifestyle" features make a shift to Lawn Doctor ownership worth exploring.
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Click here for more information on Lawn Doctor Franchise
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