Looking for a Franchise with Double-Digit Growth? Elements Therapeutic Massage is it!

Posted on May 03, 2011 by Stephan Baldwin

More consumers are seeking relief from pain and finding massage to be a good source for this. Massage has become a $20 billion dollar industry and Elements Therapeutic Massage has found the niche in this ever growing market.

Elements focuses on therapeutic and deep tissue massage services compared to other massage businesses which offer the every day relaxation massage. This has helped them grow since 2007 to 80 locations and looks forward to hopefully three times that in the next three years.

As we have all watched the economy take a downturn and spending is doing the same, Elements Therapeutic Massage studios have continued to see double-digit growth in their studios. The 14 Elements studios in Boston saw a 38% increase last year!

Over a year period of 2009-2010 just under 50 million adults in America had at least one massage according to American Massage Therapy Associations (AMTA), 2011. This study also found that most Americans receive these massages for health reasons and pain relief as opposed to just relaxation.

Jeff Jervik, formerly with Papa John’s, Pizza Hut and Krispy Kreme Doughnuts as an executive, moved over to Elements in 2008. Jervik is the current President and CEO of Fitness Together Franchise Holdings, Inc., which is the parent company for Elements Therapeutic Massage. Jervik brings great franchising knowledge to this growing business.

"We’re at the epicenter of an industry that continues to defy the economy," Jervik said, noting that Elements has set a goal to open 500 locations by 2015. "By building a solid infrastructure of home office support and providing a sustainable business model, we are setting our franchisees up for success as we grow the system … the right way."

For example, Elements strategically over-engineered its systems in financial planning, customer satisfaction, marketing, real estate selection, etc. to sustain high-level corporate support for each franchisee. In addition, by implementing a membership-based business model, franchisees develop a recurring revenue stream at their studios.

In addition to a membership model, Elements Therapeutic Massage has created a niche with its continued focus on therapeutic massage. While 70-80 percent of massages performed by therapists today are Swedish massages meant for gentle stress relief and relaxation, 70-80 percent of massages performed at Elements are deep tissue massages, including trigger point work to meet clients’ unique therapeutic needs.

For potential franchisees, Elements boasts a lower investment and cost structure with a smaller footprint, less build-out and lower rent than competitors in the massage retail space; making the franchise more operationally efficient, and is the only massage franchise to share certain gross profit information in its Franchise Disclosure Document (FDD).