Maui Wowi today announced the appointment of Justin Livingston to VP of Business Development, a newly created position at the company. Livingston has been with Maui Wowi for eight years and served as the brand’s director of Global Franchise Development, according to a company press release.
Livingston will focus on growing and expanding the brand domestically, while taking on an integral role in the expansion of the brand’s international program, Mike Weinberger, CEO of Maui Wowi, said in the release. He will also spearhead a new licensing program designed to increase the presence of Maui Wowi products with the goal of building the overall equity of the brand and driving business to franchisees, according to the release. In addition, Livingston will work closely with the brand’s Directors of Regional Support to help them grow their areas with successful franchisees and increase the brand’s presence in each of those regions.