Personal Training Studio Demonstrates the Power of Franchising

Posted on March 13, 2008 by Bill Dube

Personal Training Professionals (PTP) Opens New Location in CT

New Canaan, CT— Personal Training Professionals announces the opening of another personal training studio in Wilton, CT.  This is the first new location since offering the concept as a franchise in 2007 and on the heels of 10 successful years in the original New Canaan location.

PTP, the largest personal training facility in Fairfield County, is gaining momentum with several new locations slated to open later this year.  Jason Baer, President of PTP chalks his success up to a solid business model featuring highly qualified, motivated and professional trainers and a high client retention rate. 

“I am thrilled about the new location,” says Baer, “and even more excited about the franchising of PTP.  Passion for their work will only get fitness professionals so far and our proven business model will give personal trainers the power and protection they need to own their own business.”

The cornerstone of this ultimate personal training franchise is a solid business model, structured training systems, specific hiring practices and unlimited earning potential. 

“A personal training facility can only grow if you hire and retain the right individuals,” says Baer. “In an industry where employee turnover is high, using proper staff retention techniques can make or break your business.”

PTP Franchise allows franchisees to provide clients with the most professional fitness experience possible while taking the guess work out of the operational side of owning a personal training business.   Though many franchises make this claim, PTP delivers on all counts.

Statistics show that franchise businesses are twice as likely to remain in operation after five years, compared to non-franchised, small businesses.  Fitness awareness has never been higher and demand for personal training services in a professionally run training studio is on the rise, making now an excellent time to invest in a personal fitness franchise. 

“There was a time when we looked at going out on our own,” says Michael Jordan, director of training at the Wilton PTP, “but we knew we would be trying to reinvent the wheel.  By using PTP’s unique business model we knew we could shorten the learning curve and become profitable in record time, thus protecting our investment.”

PTP’s franchise model demonstrates its uniqueness by offering additional profit centers: nutritional counseling, massage therapy, Pilates, yoga and youth fitness programs.  These additional services benefit franchisees by increasing their bottom line and benefit clients by providing multiple services under one roof.

Personal Training Professionals (PTP) Franchise provides fitness professionals the opportunity to own their own business while guiding them every step of the way.  PTP helps franchisees minimize risk by providing start up assistance, successful site selection, comprehensive owner training, detailed marketing plan and on-going support.  A PTP Franchise is run by fitness professionals, unlike many personal training franchises available on the market.   All PTP Franchises uphold the highest of standards, as demonstrated in a tried-and-true hiring processes and in-depth train the trainer programs. 

Jason Baer founded PTP in 1998 to meet the growing demand for personal training.  After ten years of sustained growth and increased market credibility, he is now offering his business model and keys to success to qualified individuals.  Mr. Baer holds a Bachelor of Science Degree in Exercise Science from Southern Connecticut State University and received the 2006 National Leadership Award as the Honorary Chairman to the Business Advisory Council.  He is also an Honored Member of the United Who’s Who among Executives and Professionals.