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Franchise and Business Opportunities for Entrepreneurs
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FOR IMMEDIATE RELEASE
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QSRWeb.com, Brand Profile - June 2004
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Founded in 1978 in one of America's leading coffee ports, New Orleans, PJ's Coffee sets the standard for selecting, roasting and brewing coffee. With 40 coffeehouses in the United States, PJ's Coffee is poised for growth under its new leadership, Raving Brands, which also owns four other concepts - Moe's Southwest Grill, Mama Fu's Noodle House, Planet Smoothie and new concept, Doc Green's Gourmet Salads debuting in 2004.
Operating under PJ's Coffee and PJ's Coffee and Wine Bar, it expects to do what no scaleable coffee chains have been able to do. It will marry the natural relationship between coffee and wine to extend into multiple day parts during the week and weekend. Franchisees will have the option of buying into a straight PJ's Coffee or PJ's Coffee and Wine Bar, which Raving Brands believes has the potential to drive as much as $300,000 additional annual revenue. Included in the wine bar model will be retail sales, where appropriate. It expects to have 200 franchises signed by the end of 2005. Its coffee can be enjoyed in-store or at home by purchasing PJ's Coffee and coffee products in-store or online.
PJ's Coffee and Wine Bar will also serve light fare including an assortment of cheeses, sandwiches, p tapas, paninis and baked goods made on the premises, which is atypical of national specialty retail coffee companies. In addition, PJ's will feature a selection of indulgent desserts, all of which complement their fine selections of coffee and wine.
Company's Market Vision
PJ's Coffee vision is two-fold: to be the number one specialty coffee company behind Starbucks Coffee Company and the number one coffee franchise in the country and to be recognized as serving "Simply the Best Coffee."
View More PJ's Coffee & Tea Franchise Information
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