Play N Trade Experiences 25 Percent Growth in Less Than Two Months

Posted on January 02, 2008 by Bill Dube

Video Game Retailer Opens 125th Store

NEWPORT BEACH, Calif.,– Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, today announced it is continuing to experience phenomenal growth – 25 percent less than two months – with the opening of its 125th store, located in Charlotte, North Carolina.

“The impressive growth rates we are experiencing exceed that of most franchise operations,” said Ron Simpson, founder of Play N Trade. “We are continuing to strengthen our position as one of the fastest-growing franchises across all industries worldwide. This is in direct response to the robust video game market, a compelling business model, and outstanding execution of our go-to-market strategy. We offer entrepreneurs the best franchise opportunity to participate in a market that is projected to reach $18 billion in U.S. sales this year.”

Play N Trade delivers a unique customer experience that mixes retail with in-store tournaments and contests, a “try any game before you buy” policy, disc and console repair services, and an extensive selection of new and used games, consoles and accessories, ranging from retro to most current. Customers can buy, sell and trade-in used games, consoles, accessories and cell phones for store credit.

“Our franchisees have the ideal combination of a strong corporate infrastructure and individual flexibility, enabling them to respond to each customer and offer a unique, personalized experience every time,” Simpson said. “We provide comprehensive training and support to our franchisees, including site location assistance, classes on how to run a small business, sales, marketing, and customer service training, and also educate them about the video game industry itself.

“Franchisees always have the opportunity to collaborate with Play N Trade management and make recommendations and suggestions that will enable them to continue providing exceptional customer service to all of their shoppers. At Play N Trade, our culture is based on delivering a customer experience, not a corporate experience, at all of our stores, all of the time.”

About Play N Trade

Play N Trade is the largest and fastest-growing video game franchise worldwide. It is also one of the fastest-growing franchises worldwide across all industries. To date, the company has sold more than 400 franchises, opened more than 125 stores, and is now opening a new store every other day. The company provides exceptional training, support and marketing systems to its store owners, who in turn provide an outstanding customer experience for their shoppers. Play N Trade customers can try any video game before they buy, participate in local and national tournaments, have their consoles and games repaired, as well as buy, sell and trade video games.