Sandström OnTV Company™ Signs Infomercial-guru Billy Mays

Posted on October 04, 2007 by Bill Dube

Mays to Assist in Franchise Promotion, Product Development and Marketing for New Retail Outlet Franchise

SCOTTSDALE, ARIZ. – Sandström OnTV Company (TSHO.PK), a new specialty retail outlet franchise, announced today that it has signed national infomercial pitchman Billy Mays to assist in franchise promotion and product development and marketing for the company.

Most recognized as the infomercial salesman for TV-marketed products including Oxi Clean, Orange Glo, Hercules Hook and Kaboom!, Mays will operate as Vice President of Brand Production for Sandström OnTV Company. In his position with the company, Mays will be featured on a promotional DVD designed to market the Sandström franchise, assist the company in designing its proprietary product line, as well as assist in marketing Sandström-branded products. A new retail outlet franchise that takes a fresh, stylish and innovative approach to “As Seen On TV” merchandise, Sandström opened its worldwide headquarters in Scottsdale, Ariz. last month.

 “I have seen a lot of products and businesses come and go over the years, but when I was introduced to Sandström, I thought this is a business model that is going to take off,” said Mays. “Not only is this one of the most seamless franchise opportunities, but it capitalizes on the No. 1 advertised brand, ‘As Seen On TV.’”

Bringing the most celebrated products sold on TV to customers’ fingertips, Sandström will offer practical everyday-use products within contemporary, pop impresario-designed stores. Designed to be one of the most user-friendly franchise opportunities, Sandström stores will provide a truly unique shopping experience with a store concept that encourages live product demonstrations. Capturing the fun and pop culture associated with TV-marketed merchandise, each store will feature a pop impresario theme with retro artistic influences from Andy Warhol and other pop culture art icons to create an upbeat and interactive environment.

Sandström is slated to open 150 stores in the domestic U.S. market over the next three years and will launch its nationwide franchise rollout plan in the coming weeks.

About Sandström OnTV Company

A subsidiary of TradeShow Marketing Company (TSHO.PK), Sandström OnTV Company is a retail outlet franchise that offers a fresh and stylish approach to “As Seen On TV” merchandise. Capitalizing on the fun and culture associated with TV-marketed merchandise, Sandström brings the most celebrated products sold on TV to customers’ fingertips. Each Sandström store will feature artistic influences from Andy Warhol and other pop culture art icons. Currently launching a national franchise rollout, Sandström is slated to open 150 locations in shopping malls in the domestic U.S. market over the next three years.

About Billy Mays

The national television pitchman for several national products, including Oxi Clean, Orange Glo and Kaboom!, Billy Mays got his start in sales demonstrating “As Seen On TV” products on the boardwalk of Atlantic City. Moving on to pitching products at home shows and state fairs, Mays soon became the public face to several of Max Appel’s infomercial-marketed products, which include Orange Glo and Oxi Clean.