According to caterersearch.com, the number of franchised outlets in the hospitality sector increased last year and more businesses are franchising as a way of growing a successful brand.
Franchising as a concept is becoming increasingly important to the hospitality sector as a relatively cheap and cheerful way to grow a brand. It is one which industry body the British Franchise Association (BFA) is now working to make much more recognisable to the average punter.
According to this year's BFA survey of the franchising market, hotels and catering is now the third-largest franchised sector in the UK, with the number of franchised outlets growing by 6% last year.
