WSI President Ron McArthur Expounds the "Spirit of WSI" on World Talk Radio

Posted on January 24, 2008 by Bill Dube

- Sheds Light on "Conversion Architecture™" – Next Stage in the Internet Industry -

Toronto, Canada, January 16, 2008- As a recent guest on World Talk Radio’s “Franchise Interviews” show, WSI president, Ron McArthur explained what a potential franchise entrepreneur is really looking for when evaluating various franchise opportunities. In the recently aired live interview, Ron said, “With over a decade’s experience in the franchising industry, our research provides us with the knowledge that what a potential franchisee is looking for is really and truly, a franchise with a strong SPIRIT.

S – Proven SYSTEM           

P – Ongoing PROFITABILITY           

I – Recognized Brand IDENTITY

R – Recurring REVENUE           

I – Low Financial INVESTMENT                

T – Continuous TRAINING

The SPIRIT of WSI is what makes it the #1 franchise in the Internet industry year after year for over 7 years.”

When asked about the profile of a WSI franchisee, Ron mentioned that they hail from many different business backgrounds including Marketing and Sales, Corporate Executives, IT experience and entrepreneurs. The company provides intensive training and continuous learning opportunities by helping franchisees harness the power of the WSI network – over 1500 Consultants in 87 countries. Ron stated that “Perhaps the most valuable personality traits, qualities and experience required by our franchisees are business analytics, expectation management and relationship handling skills.”

Talking about the WSI Global Young Entrepreneur Scholarship (YES!) Program, McArthur said it was launched at the company’s Annual Excellence and Innovation Conference held in Orlando, Florida, October 2007. Through this program WSI will empower carefully selected young entrepreneurs to deliver what SMEs need - leverage Internet marketing, build their brands online and meet the shift in consumer culture. Ron said, “By encouraging youth to establish financial independence and stability we are also performing our duty as a responsible corporation in giving back to the global communities in which we operate.”

Speaking about the challenges facing the SME market, Ron highlighted that business owners are struggling to find the most suitable and affordable technology to attract website traffic and acquire more customers. To succeed in the Internet age SMEs need a great business idea, a solid revenue model and an evolving Internet Marketing strategy that continuously draws upon current best practices. WSI Consultants being trained and certified in Internet marketing, are able to offer Affordable Web Solutions, Build Targeted Traffic and help Convert more Customers Online – fulfilling the WSI slogan of the ABCs of Internet Marketing Success™.

Elaborating on how WSI franchisees stay in tune with the latest developments in the fast-paced Internet industry, Ron detailed what he calls the “Power of the WSI Network” - an invaluable source of knowledge, information, business innovations, industry best practices and real-life experiences in the world of Internet Marketing and Consulting. A highly active and involved global Advisory Council, various training initiatives, mentoring programs, webinars and workshops, seminars and conferences around the world, membership of leading industry associations and consortiums are some of the learning and exchange mechanisms that Ron mentions in his interview.

The show hosts asked Ron about the possible next stage of evolution in the Internet industry. In response, Ron said, “In the next stage of the Internet industry we see the age-old “Sales Funnel” concept tunneling right back to the fundamentals of audience profiling, segmented need analysis, multiple conversion channels/paths, increased sales leads and ultimately, a greater customer base. We call this the “Conversion Architecture™” stage.” He explained that WSI Consultants are trained “architects” who specialize in crafting a blueprint to help business owners implement a result oriented e-business plan driving targeted traffic to their websites and greater customer conversion. Conversion Architecture™ follows the 40/40/20 Rule – 40% Audience Targeting, 40% Offer and 20% Creativity. 

Throughout the interview, Ron reiterates the distinguishing and unique value proposition of WSI towards its entire value chain – franchisees, SME business owners, members of the Internet industry, employees and the global community at large. In conclusion, Ron said, “At all times, we make it our number one responsibility to reach out and touch our franchisees and their customers. There truly couldn’t be a better time to join us and ride the crest of the Internet industry.”