Yahoo! Search Marketing - WSI in Strategic Canadian Agreement

Posted on April 22, 2008 by Bill Dube

Business Owners to Benefit from Advanced Internet Marketing and Training

Toronto, Canada-- WSI, the world’s leading provider of Internet Solutions to small and medium sized businesses (SMBs) has entered into a strategic agreement with Yahoo! Search Marketing (YSM) that will bring value-added training and services to business owners across Canada.

The agreement not only allows WSI to be a reseller of Yahoo! Search Marketing services, it goes beyond to include specialized Internet marketing training for WSI’s Canadian Internet Consultants (franchisees), numbering over 100 plus offices. Furthermore, as WSI expands its customer training initiatives, the company’s Internet Marketing Summits in Canada will now have WSI Consultants and Yahoo! Search Marketing experts to educate small and medium sized businesses.

Elaborating on the importance of this partnership, Ron McArthur, president, WSI says, “With increasing competition in today’s business environment, the race for success is about drawing greater qualified Web traffic and influencing online customer conversion. As business owners struggle to accomplish this, WSI Consultants offer advanced Internet marketing tools and techniques to help them realize their business goals. This latest strategic relationship with Yahoo! Search Marketing provides our Consultants with yet another feather in their cap and access to advanced Search Marketing that will add a new dimension to the Canadian business community’s cyber-success.”

“We are delighted with this agreement with WSI because it targets the small and medium business sector,” said Maor Daniel, National Marketing Director for YSM. “We look forward to working with one the world’s leading providers of services to the SMB market.”

WSI conducts SMB training workshops, educational seminars, summits and symposiums across its global network of over 1500 offices in 87 countries. These training opportunities are aimed at educating business owners on the latest trends, best practices, tips and techniques that can help them harness the full potential of the Internet. In the second half of 2008, WSI will be rolling out a series of Internet Marketing Summits for SMBs across Canada. In addition to expert trainers and speakers from within the WSI network, these Summits will now also include Yahoo! Search Marketing experts to further add value to the training provided.