With the Dow dropping over 1,000 pts (8.4%) in a 4 day span, every American is reminded that not only are we not out of the recession, there’s no telling when this roller coaster ride is destined to come to a stop. Its a very helpless feeling, for sure. If you have thought about buying a franchise before, leaving whatever security that comes with your job and jumping into the unknown is appearing to be less and less a smart move.
Well, here’s a reason to continue your search that you may not have thought of – you will personally be helping the economy get back on track. How? Well, for starters, you will be creating jobs. And don’t think your small retail shop with 10 employees doesn’t make a difference, especially if you bought into a franchise system. Your success will only foster growth within that franchise system.
More to the point, you will be a part of an important building block on the road to recovery – small business. The importance of small businesses in our economy is often overlooked, as the focus is generally on the big businesses that factor so heavily into the stock market swings. But buried in all the chaos are reminders of small business’ role. Like this article from Steve Strauss at USAToday.com, citing SBA statistics that show small businesses employ over half of all workers and are responsible for over 80% of new jobs. The International Franchise Association (IFA) is a terrific source to learn more about small business’ impact, and they remain small business’ strongest representation on Capital Hill.
Is the message here to buy a franchise because the fate of our economic future hangs in the balance? Hardly. Rather, don’t let economic uncertainty be the reason to put your search on hold. Your decision to pull the trigger may be tougher, and require more homework, but don’t lose sight of the fact that in times like these our entrepreneurial flame needs to burn brightest.