Franchise and Business Opportunities Articles

Turns out, an entrepreneur's personality can sometimes pack more punch than the pocketbook.
  
For companies shopping franchises to potential applicants, the necessary credentials have shifted from the bank account to intangible personal qualities - competitive drive, intuition and engaging personality. With personal quizzes, hours of face-to-face interviews and on-the-job evaluations, companies hope to whittle down the throng of potential franchisees, reaping richer returns in the process.

Read the complete post at Jacksonville.com.