Franchise and Business Opportunities Articles

San Diego Gathering Unveils Initiatives for “Putting it All Together”

Tallahassee, FL – Homes & Land’s recent 32nd annual business conference attracted a record 318 attendees representing approximately 20,000 real estate communities across the nation and Canada.

The conference theme, “Putting it All Together,” emphasized Homes & Land’s new, multi-media initiatives and the brand’s comprehensive marketing package for real estate professionals.  The May event was held at the exclusive Loew’s Coronado Bay Resort in San Diego, California. The company unveiled new website and magazine initiatives and recognized its award-winning affiliate publishers.

The company also launched Homes & Land University, the new banner under which its enhanced fully-integrated education modules are offered.  Homes & Land’s corporate management underscored their commitment to supporting their affiliates with this innovative focus on training. Guest Speakers included Scott Deming, author of the recently published book, The Brand That Cried Wolf ; Michael C. Brown, a nationally known real estate trainer; and Harold Driver, graphic designer and consultant to major television networks.

“The real estate industry is always evolving,” said Pat Nadler, Chief Executive Officer, Homes & Land. “Our job is to provide our affiliates with progressive products and services.  These offerings must be comprehensive and benefit brokers, agents and their customers under all market conditions. The annual business conference enables us to lay the groundwork internally with our own strategic partners.  We look forward to continuing our growth together and to publicly announcing these new initiatives later this year.”

About Homes & Land Affiliates, LLC

Founded in 1973, Homes & Land is a franchise organization and is the foremost national publisher of real estate magazines promoting the listings of top-producing agents across the nation.  Headquartered in Tallahassee, FL, Homes & Land prints and distributes more than 65 million magazines annually under the banner of its 337 affiliated magazines reaching over 30,000 communities throughout the United States and Canada.   In addition to its flagship publication, the company also publishes Home Guide magazine, Estates & Homes magazine and Rental Guide magazine.  Just one testament to the company’s history of innovation was its early position in 1992 at the forefront of online real estate listing distribution.

Today, the company’s website www.HomesAndLand.com attracts half a million unique visitors and over 30 million page visits per month. The Homes & Land brand provides its agent customers with a comprehensive integrated marketing program and buyers and sellers with one of the most recognizable and reliable real estate resources.