PostNet’s Steve Greenbaum discusses printing franchise industry
Thinking about a printing franchise? Despite supposed trends to “go paperless” and shy away from direct paper marketing, the printing industry remains strong. Take PostNet, for starters, with over 700 locations worldwide and a reported 5% increase in same store sales this past year.
In a recent interview in PiWorld.com, Tom Marin of MarketCues.com interviewed Steve Greenbaum, PostNet’s CEO and founder discussing various topics including the internet’s impact on the franchising industry. Its an interesting read, and I strongly recommend checking it out, especially Greenbuam’s comments about how the industry has evolved in the age of the internet. “The fact is that offline marketing often drives search behaviors,” he says.
But what about all the talk that “printing is dying”? Greenbaum notes that the printing industry has worked hard to keep up. Printing costs have become cheaper with the advent of more digital technology, which Greenbaum notes is expected to grow from $36.7 billion to $56.7 billion by 2020. This alone has made it easier for small businesses to create professional looking collateral they couldn’t previously afford.
Printing has been a cornerstone of franchising for as long as the franchise model has been around, and while new challenges await that weren’t inherent 20 years ago, a printing franchise can clearly make for a terrific opportunity. Printing remains a $300 billion dollar industry.
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