The importance of a franchisee testimonial
If you are considering the purchase of a franchise, one of your first orders of business should be to talk to as many franchisees as possible. A strong franchisor knows this, and will make testimonials readily available. I’m not suggesting that those testimonials should substitute for an actual conversation with a franchisee. My point is simply that when a franchisor puts those testimonials and referrals out there, it should be construed as a strong sign that they understand what is important to you, the prospective franchisee.
So what do you ask a franchisee? Much has been written about that, and I recommend heading over to Google and typing “What To Ask A Franchisee.” You’ll see a myriad of articles to assist. However, there is one question I strongly recommend asking and that is this – “How sincere do you think the franchisor is when they discuss the importance of your long term success? ”
The initial reaction will tell you a great deal. This is the battle many struggling franchisees feel they face – that they are partnered with a company who’s goals are not aligned with theirs. Maybe that means they were oversold, or promises were not kept. If this is the case, its important to get some detail behind this sentiment because you need to verify this with other franchisees and ensure you’re not talking with the one bad apple. Now you have specific questions to ask, like, “I spoke with another franchisee who said he was told ongoing support was to more extensive then it actually is. Do you agree?”
Franchise Gator strides to help those investigating franchise opportunities make an informed decision, and franchisee testimonials is as important a piece as any. Testimonials aren’t just found on ou company profile pages. Video testimonials have become just as popular, and several can be found both on our site video page as well as our YouTube channel. Keep an eye out for video from The Franchise Research Institute. They have created a program in which the franchisor will ask them to interview their franchisees. This is a great way for franchisors to get the feedback that is so important to them. We will be doing a lot more work with The Franchise Research Institute in the future. I’m a big fan of their work.
Please share other questions that you feel are important to ask franchisees.
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