If you’re currently running a business, I’m hoping you’re staffed and ready for the holiday rush. Holidays, like for example Labor Day, Thanksgiving, Christmas, and Hanukah, are critical in having a successful business. A large portion of retail shops revenue will come from these shopping days and the weeks prior. Planning for these rushes should start months in advance; it’s advantageous to be prepared when shoppers start coming in hoards.
Here are some things to consider when planning for the Holidays:
- December isn’t the only holiday month. Yes, people shop more around Thanksgiving to the end of the year but let’s not forget about all those other holidays being celebrated. If you run a retail shop, Easter and Valentine’s Day are also pretty big, when talking about candies and sweets. What about Labor Day, New Years, Independence Day, etc? Take advantage of these too: people love getting into the spirit of holidays (for the most part!).
- Staff up. Don’t assume that just because you run a small franchise that business won’t pick up. Talk with other franchisees and ask them what their holidays look like in terms of foot traffic and revenue. Make sure you have a sufficient amount of staff on hand for the holidays, especially near the end of the year.
- Consider Holiday Marketing. Most publications will start planning a holiday issue months in advance. If you want ad space during the holiday season, make sure you contact the source well ahead of time and meet advertisement deadlines given to you. Marketing around the holidays is a great way to bolster sales and create more foot traffic for your business.
- De-Stress Yourself- Yes, it’s extremely hard to stay stress-free into today’s business world but find ways to relieve stress. Simplify your personal life, and plan ahead: doing these things will help with already high stress levels. Go for walks, take a yoga class, eat healthier…there are all kinds of things you can do. Someone who is less stressed at work can think clearer and will have an easier time keeping everything organized and ready to go.