Age Performance - Franchise

Why Own An Age Performance Franchise?

As a franchise owner, you will be catering directly to the third largest economy in the world, “The Longevity Economy!” Age Performance was the first exclusive training facility for older adults serving thousands of clients since 1995. Our clientele are adults over 50. We have positioned ourselves as an industry leader and continue to get national and international recognition.

Our philosophy is simple, we significantly improve the quality of life for older adults.

We will share our business model and will help you learn what it takes to be successful. We have a proven track record and we want to see you flourish with our support and your passion for owning your own business. Let’s get started!

How did we get started?

Paul Holbrook has a Masters degree in Gerontology from the Fischer Institute for Wellness at Ball State University. He worked as an intern at the Human Nutrition Research Center on Aging at Tufts University under the direction of Dr. Maria Fiatarone and Dr. Miriam Nelson. In addition, Paul studied the social and psychological aspects on aging in relation to health. He was involved in increasing muscle strength and mass through resistance training in older adults at the Hebrew Rehabilitation Center for the Aged, in Boston, MA.

Paul is a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association and has worked as a personal trainer for over 20 years with over 40,000 personal training hours. He is also certified in the Functional Movement Screen. Paul is on the advisory board for the Functional Aging Institute. He has been a Zen practitioner for 20 years and is currently working toward his Big Mind Zen certification from Zen Master Genpo Roshi.

In 2005, Paul founded Age Performance which is a human performance training center for adults 50 plus where he develops comprehensive strength training programs to improve their physical function and human performance. Age Performance was awarded best workout facility for older adults by City Weekly, Salt Lake City in 2005. Paul gives frequent seminars and workshops on older adult physical performance at fitness centers and senior housing developments. He currently competes in Master Track and Field meets participating sprints. He won three gold medals and one silver medal at the Intermountain Masters Track and Field meet in Colorado in 2008. He currently medals in the Huntsman World Senior Games in the 50m, 100m, 200m and 400m events. Paul is married with two children.

What Support is Offered?

When you join the Age Performance team as a franchise owner, you can expect support in a number of different areas:

• Operational Support
• Marketing Support
• Purchasing Support
• Ongoing Research and Development
• Overall Program Oversight

What are the Territories and Fees?

When you join Age Performance, you have the choice of a new start-up business or you can convert your current company to be under the Age Performance umbrella.

You will be given an exclusive territory of approximately a 5 mile radius and a population of 100,000.

Age Performance is looking to expand to new areas soon!

What Qualifications are Recommended?

Types of qualifications recommended for potential franchise owners:

• Strong Sales and Customer Service Abilities
• Good with Timing and Schedule Management
• High Personal Standards
• Able to Meet Initial Investment Requirements
• Strong Integrity in the Business and in Front of Customers
• A Willingness and Commitment to Service and Working for the Customer

Targeted experiences for potential franchise owners include:

• Strong Sales and Marketing Background
• Business Owner and/or Managerial Experience
• Husband and Wife entrepreneurial team who want to start a business

What Are The Next Steps?