Bellies to Babies - Franchise

At any given time, there are over 6.3 million pregnant women in the U.S. who are outgrowing their current wardrobe and in most cases are looking for an affordable and friendly place to buy maternity clothing. That's where we come in. At Bellies to Babies, our franchise stores buy and sell thousands of previously loved maternity items every month, creating a positive impact on the community and a successful business model for our store owners.

Founded in 2008, Bellies to Babies has grown each year and taken the local community by storm. Today, we are looking for owners who want to grow with our brand, where we supply the know how, technology, and operational expertise to run a successful franchise. Ready to take the plunge?

The BIG QUESTION: Why Bellies to Babies?

#1- Support and Turn-Key
As an owner, you are never alone. Our franchise specialists are very hands on and walk you through everything from marketing to setting up your utilities. Day 1 you are provided with an Owner's Operation guide that gives you an overview of our entire business and provides a step by step model to open your store in a reasonable amount of time with everything ready to go. If at any time you have any questions or are not sure of something, your assigned franchise specialist is available 24/7, yep, that is not a joke!

#2- Branding and Marketing
Our marketing is a driving force in our success and what gives us the edge on this ever changing market. When it comes to pregnancy, the rules for marketing drastically change, seeing as your sales cycle is very short. That being said, we have created several programs to bring pregnant mamas into our stores and help spread the word to their friends, using both innovative and grassroots marketing techniques that were developed in house.

#3- Technology and Reporting
Not everyone can accurately price hundreds of different maternity brands. The good news? We can! Our easy to use pricing and evaluation guide lets you price consistently throughout your entire store and with our cloud based POS (Point of Sale) and reporting technology, you can access all key reports and check out customers from any device.

#4- Proven Systems and Processes
We are very process and system driven, so every decision you have to make is not a guess, we have done the research for you and developed a process around everything you can imagine. Not sure how to hire, train, or speak the maternity lingo? We've combined the best practices of our stores into our operations guide for you to thrive from day 1, instead of making the mistakes we did way back.

#5- Little Competition with High Margins
With no national competitors, our brand stands out to prospective customers who are searching for maternity clothing in their area. Through being the nation's leader in previously loved maternity clothing, our owners are able to enjoy the highest margins in the resale industry, far above the average.

Fast Facts

Training & Support

As a new franchisee, you will go through a 3 day training course at our headquarters in Minneapolis, MN. Our goal is to get you to open as soon as possible and we found that our 3-day training summit was more effective than some franchises 12 day training where you get lost in the details and experience information overload. However, if at the end of 3 days you tell us you are just not getting it, we will pay for you to re-book your flight and cover your hotel for another 1-2 days.

Remember, your success is our success, so we go above and beyond to make sure you are operating on full power. When you need help from our support team, your call is answered by a real person and any emails are responded to promptly. If you really run into a pickle, we have no problem with jumping on a plane and helping you out.

Franchisee Testimonials

"After searching and searching several concepts, i came upon bellies to babies and fell in love with the model and the customer base. I knew there was a lot of opportunity in this market and wanted to be a part of it."
- Carrie, Store owner in Osseo, MN

Ideal Candidate

We're looking for franchise owners who want to bring a Bellies to Babies to their community to fulfill an unmet need and to offer great customer service to expectant women. An owner who understands the pain of finding maternity clothing for an affordable price and is willing to put in the work and time to be successful is someone that will excel in our system.

Ready to begin, take the next step!