TCBY, a national self-serve frozen yogurt franchise, will be focusing on key markets across the US to continue growth seen on a global level. The company has exceeded goals set for 2012 because of a new operating model put in place. TCBY hopes to continue their expansion starting with the Dallas/Ft. Worth area.
"We have been hard charging but thoughtful in our growth, product development, marketing and franchise support in the last eighteen months and have garnered the type of momentum this brand deserves," said Tim Casey, CEO of TCBY.
In the next three to five years, TCBY hopes to add an additional 20 stores to the Dallas/Ft. Worth area. "We see Dallas as one of a number of strategic growth markets for franchise development," Casey said. "To date, consumer adoption and enthusiasm for self-serve has exceeded our expectations and new and existing franchise interest has run parallel with that excitement"
TCBY will be holding an open house for those interested in starting a franchise. The open house will be on August 25th at 1201 E Springs Creek Parkway in Plano, TX.