Self Storage Franchise Opportunities

In any industry, it is important to know what you are selling. While that sounds obvious, nailing this point can be a little trickier than you might expect. A self-storage facility provides space for customers to rent, but what does that mean? And what do customers expect to feel like they are getting a good return on their investment? Understanding the answers to these questions will help you market a self-storage facility more successfully. The good news is when you partner with a self-storage franchise, it comes with built-in marketing and sales programs. However, if you choose to go it alone, you need to consider the following items.

The Value of Space

Customers gain storage space when they rent a unit at your location, but it’s what that space provides that should be emphasized. With room to store some of their things at your facility, they will have more space in their home for projects, other belongings, people, etc. That’s how the storage facility will benefit them daily. When they open up the garage or a closet and aren’t overwhelmed by stuff, they’ll see the value of renting a storage unit. Focusing on that advantage in marketing efforts could be a helpful step in the right direction.

Security Matters

People want to know their things will be secure – that’s why most people keep their stuff at home. To earn their trust and get them to rent space from you, it’s important to have strong security measures in place. Those measures should be explained right from the start, so customers sense your commitment to security and feel confident leaving their items on your property.

Provide Flexibility

Some customers may struggle to decide what size storage unit they need for their things, and they might not end up renting at all because they can’t make a choice. Anything you can do to lower this barrier and remove stress related to this decision would be a welcome development. For example, making it easy to upgrade or downgrade storage units within the facility can give them peace of mind. Self-storage is supposed to make life easier, so owners need to ensure it does just that.