Denny’s New Domestic Market Loan Program

Posted on December 27, 2011 by Ben Baggett

Denny's announced last week that it will be offering a loan program specifically supporting domestic growth of its restaurant chains. The new loan program will be managed by Pinnacle Commercial Capital, a nationwide lender to the franchise industry. Pinnacle Commercial Capital will be partnering with BancAlliance, a bank-controlled cooperative helping diversify loan portfolios, to provide up to $100 million to new or existing owners that open a Denny's franchise business in under-penetrated markets in the United States.

President of Pinnacle Commercial Capital, Bill Wildman, has said "our commitment to Denny's and its franchisees continues to grow stronger through successful loan programs like this one designed specifically for their system." Wildman goes on to say how pleased he is that Denny's and Pinnacle can continue to work together with different loan programs.

The New and Emerging Market Incentives Program was created to be one of the strongest incentive programs offered. Stephen Dunn, Senior VP of Global Development at Denny's says: "Due to the strength of our brand and franchising system, Denny's has been able to develop a program that exceeds other incentives in the industry." He goes on to talk about how the company will reduce fees for franchisees that develop 4 stores over a "reasonable period of time." The more stores a franchisee is able to develop, the higher the discount on fees and royalties.