Liquid Nutrition Scores Hat-Trick With Latest Achievements!

Posted on January 05, 2012 by Jessica Dees

Liquid Nutrition Scores Hat-Trick With Latest Achievements!

As a leader in the international functional beverage, food, vitamin and supplement store franchising, Liquid Nutrition Group Inc. is proud to announce three new additions to its growth strategy, including plans to expand into Southern Florida, giving back to the community by partnering with Breakfast Clubs of Canada, and the addition of NHL Captain Vincent Lecavalier to the all-star line-up of pro-athletes, known as Team Liquid.

Lecavalier (known as the Michael Jordan of hockey) signed on as an equity partner with the company, providing his name, image and likeness as the company continues its expansion plans and markets the brand across Canada, the U.S. and other international markets.

The partnership with Breakfast Clubs of Canada reinforces the old saying that "breakfast really is the most important meal of the day."  Studies consistently show a healthy breakfast to be a major contributing factor in academic performance, behavior and health, and Liquid Nutrition plans to donate a percentage of beverage sales to the charitable organization which helps more than 107,000 children across Canada each year eat a nutritious breakfast.

ABOUT Liquid Nutrition Group Inc.

Liquid Nutrition Group Inc. ("LNGI") (TSX: LQD.V and LQD.WT) is a functional beverage, food, vitamin and supplement store franchisor, headquartered in Montreal, Québec. LNGI is committed to bringing healthy and delicious eating to communities around the world. Through its wholly-owned subsidiary, Liquid Nutrition Franchising Corporation, LNGI is currently the franchisor of six stores located in Montreal, with franchise commitments and expansion opportunities throughout Canada and the United States, as well as license opportunities internationally.