SearchMarketMe Takes a New Approach with Webinars

Posted on September 21, 2011 by Ben Baggett

One of the many ways SearchMarketMe educate potential franchisees about the business is through large group webinars. Although this is a great way to provide the entrepreneur with information, SearchMarketMe has taken a new approach to the webinar idea. The company will still hold meetings with potential franchisees, but these webinars will be one-on-one to create a more personal approach than they have been taking.

SearchMarketMe will now stand out in the industry with this approach. Most companies involved in internet marketing rely on hard sales and automated systems. SearchMarketMe will instead offer private tours to entrepreneurs who are interested in the company's Marketing Agency Ownership program.

S. Boyd Karren, CEO and President of SearchMarketMe, believes there is no place for pre-recorded content and scripted sales conversation. He believes the decision is one that "needs to be made thoughtfully". Each person has a unique perspective and questions about the company. Allowing each person to get all their questions answered creates more fans of the company.

Each webinar hosted by SearchMarketMe goes over the basics of web marketing and how the company runs. There are six different marketing channels discussed, along with ways to get financing for start-up.