Tint World Launches Video-Based Website

Posted on September 26, 2011 by Ben Baggett

Tint World, a window tinting and auto franchise, has just announced the launch of their new video-based website at tintworldfranchise.com. The new website is based around four informational videos that walk the entrepreneur through the basic of owning a Tint World Franchise and what to expect. This is a first for any automotive franchise.

The marketing team at Tint World has done a great job at producing an eye catching, web 2.0 website. When an entrepreneur visits the site, they are greeted with a bright yellow video player. Clicking play on video #1 allows the user to find out basic information about Tint World and the franchise opportunity. Video #2 is from the president, Charles Bonfiglio. Bonfiglio talks about the history of Tint World and how it can work for you. Video #3 allows the entrepreneur to see franchisee testimonials. And lastly, video #4 walks the entrepreneur through the franchise process, from approval to the opening of a new Tint World.

The Tint World web developers spent countless hours researching other franchise websites. They found that almost all other websites were text-based and would require hours of research from the entrepreneur. Tint World decided this was longer a good approach and went with video. Video is current and easy to use: a user can find out all the information they need by simply clicking play.

Bonfiglio believes the new Tint World site will be a more powerful way of reaching out to entrepreneurs and communicating the value of a Tint World Franchise. The International Franchise Association has reached out and partnered with the company to share site traffic statistics, allowing conversion rate studies to be performed by local schools. The new Tint World website may be the start of a new marketing trend for franchise websites. Either way, the company is excited about the future and will actively be tracking results with the IFA.