Honest-1 Auto Care ‘Drives’ Into Princeton

Posted on October 12, 2011 by Jessica Dees

Honest-1 Auto Care 'Drives' Into Princeton

In addition to the Middlesex location, Honest-1 will soon be bringing a second full-service auto repair and maintenance location to the great state of New Jersey, thanks to local entrepreneur Barry Lasher.  Lasher is excited to open the franchise in Princeton, NJ, bringing the family-friendly attitude and expert service of Honest-1, saying "I am thrilled to be part of a business that exceeds auto industry standards to protect the environment and hope that this encourages other local businesses to 'go green'."

Honest-1 prides itself on being environmentally responsible and ECO-friendly, with services such as the ECO TuneUp or Eco-360 fuel treatment, which provide the customer with the performance and reliability they need, while being much safer on the environment, thanks to the use of biodegradable products like G-OIL.

"Our business principles are focused on honesty, integrity and environmental protection," said Jack Keilt, President and CEO of Honest-1 Auto Care. "Barry is dedicated to those principles, and we are very excited to have him join the Honest-1 Auto Care family."

About Honest-1 Auto Care®

Honest-1 Auto Care® is the only national full-service auto care company that is 100% ESA® Certified Eco-Friendly. Honest-1® leads the industry in numerous eco-friendly initiatives. In addition to its high environmental standards, Honest-1® has a very unique customer centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. With 22 locations operating, Honest-1® plans to open 10 more locations nationwide in the next year.