WORLD-CLASS FRANCHISES RECOGNIZED

Posted on January 20, 2012 by Jessica Dees

The Franchise Research Institute has identified 25 World-Class Franchises for 2012, based upon independent, third-party research conducted with the companies' franchisees.  In its tenth year of providing franchise research, the Institute contacts every franchisee, and guarantees their complete confidentiality. 

The Institute identifies and recognizes excellence. Jeff Johnson, founder of The Franchise Research Institute/FranSurvey, states, "There are a number of 'Best Franchise' lists published each year, but we recognize excellence by asking current franchisees to rate their experience as franchise owners, using solid, scientific research methodology." He adds that "The confidentiality of franchisee responses is critical, because franchisees are reluctant to say anything negative if they can be identified.  Confidentiality reduces bias and 'false positive' responses."

Johnson concludes that World-Class franchises have a number of things in common;

1.      They establish realistic expectations with candidates and then consistently meet or exceed these expectations.

2.      They are very selective and only offer franchises to individuals that meet the "success profile" for their franchise.

3.      They successfully transfer "franchise owner knowledge" to new franchises.

4.      They provide ongoing training and support to existing franchisees.

5.      Theycommunicate with consistent clarity, and include franchisees in major decisions.

6.      Their franchise offers an acceptable ROI for both the franchisor and the franchisee.

The companies recognized must receive high scores in areas such as opening support, communication between franchisor and franchisees, initial and ongoing training provided to franchisees, product/service quality, and a dedication to overall company excellence.   

According to Johnson "A company can provide a terrific product or service which is well-received by the public, and franchisees can still fail.  World-Class franchising requires a focus on franchisee success which in turn supports the success of the brand"

World-Class Franchises for 2012

1.      Auntie Anne's,                                             

2.      BrightStar Care                                                        

3.      Children's Lighthouse Learning Centers

4.      City Wide Maintenance                                         

5.      Color  Glo                                           

6.      CMIT Solutions                                           

7.      ComForcare Senior Services                                  

8.      Comfort Keepers                                         

9.      Compound Profit                                        

10.  CruiseOne                                        

11.  Express Employment Professionals        

12.  Express Oil Change                                 

13.  FASTSIGNS                                         

14.  Fibrenew                                          

15.  Goddard School                                          

16.  The Interface Financial Group                  

17.  Liquid Capital                                                         

18.  Miracle Ear                                       

19.  Money Mailer                                              

20.  Mosquito Squad                              

21.  Pop-A-Lock                                      

22.  Re-Bath                                                         

23.  Speedpro Imaging                          

24.  Spherion Staffing Services

25.  Spring-Green Lawn Care