Hardee's
Hardee's Franchise Information:
THE FOOD IS THE FRANCHISE®
At Hardee's®, the Food is the Franchise®. Our best-in-class menu consistently out-delivers the competition. Founded in 1960 by Wilbur Hardee, we have built a reputation as America's premium burger brand with more than 1,910 Hardee's® restaurants worldwide. Hardee's® is a wholly-owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR), the operator of more than 3,140 quick service restaurants in 42 states and 14 countries. We are recruiting an elite group of candidates to develop and operate exclusive Hardee's® franchise territories in Midwestern, Southern and Eastern U.S.
INNOVATION IS THE DIFFERENCE
Hardee's® is focused on constant innovation and a desire to satisfy the tastes of young, hungry consumers through our premium menu and edgy, memorable advertising. We virtually invented the concept of eating out for breakfast with our famous Made from Scratch™ Biscuits. Hardee's® is also known for our line of 1/4-, 1/3-, 1/2- and 2/3-lb. 100% Black Angus beef Thickburgers®. Our popular new Little Thickburgers® − in a smaller, 1/4-lb. size − target burger lovers who want a little less burger but aren't willing to settle for lower quality value menu fare. These gourmet burgers are complemented by our premium Hand-Scooped Ice Cream Shakes & Malts™.
IT'S A WHOLE NEW FRANCHISE
Hardee's® is a best-in-class franchise opportunity poised for sustained growth. Entrepreneur Magazine recognized Hardee's® outstanding position with a prestigious ranking among the top 3 burger franchise opportunities in their Franchise 500® report.
- NEW DESIGN Our new restaurant prototype design reflects our premium positioning in the fast-food burger segment.
- NEW BRANDING Our new targeted brand messaging speaks directly to the top fast food consumers: young, hungry guys.
- NEW MENU The new Hardee's menu gives customers what they want: BIGGER, BETTER, BUGERS.
- NEW ECONOMICS Hardee's has experienced several years of improved economic performance that have set the brand on a steady growth trajectory.
These figures have been excerpted from the Financial Performance Representations in the 2009 Hardee's® Food Systems, Inc. Franchise Disclosure Document. These figures represent averages across company-operated restaurants in the United States. Individual financial performance will vary.
BE PART OF THE NEW HARDEE'S®
| Minimum Financial Requirements* | Net Worth $1,000,000 Liquid Assets: $300,000 |
| Experience | Previous franchise or restaurant experience |
| Multi-Unit Development | 3 restaurant minimum |
| Development Fee* | $10,000 |
| Franchise Fees | $25,000 (1st and 2nd) $20,000 (3rd and 4th) $15,000 (5th and more) |
| Total Estimated Initial Investment* | $1.1 million+** |
| Advertising Fee | 5.5% of gross sales |
| Royalty Fee | 4% of gross sales |
| Unit Size | 2,447 sq. ft. to 3,207 sq. ft. (w/o playground) |
| Term of Franchise Agreement | 20 years |
| Franchise Training | 12 weeks of hands-on management training |
* PER UNIT DEVELOPED
** DOES NOT INCLUDE REAL ESTATE; INVESTMENT COSTS VARY
