BrightStar Franchise Testimonial from Franchise Research Institute Video
BrightStar Franchise Testimonial from Franchise Research Institute
August 2, 2011
Jeff Johnson, Founder & CEO of Franchise Research Institute, discusses the results of the surveys taken with BrightStar franchisees. The clearest sign that a franchise offers a strong opportunity is in the testimonials of its franchisees, and Jeff illustrates the high marks BrightStar scored in these interviews.
Transcript
Speaker: The Franchise Research Institute was created to promote excellence in franchising. They have no affiliation with any franchise company, group or association.
Jeff Johnson: Hi. I’m Jeff Johnson. With over 25 years in franchising as a franchisee, area developer, and founder of the Franchise Research Institute, I know this for certain. Every high-quality franchise opportunity has one thing in common, high franchisee satisfaction.
The institute listens to existing franchisees to identify and certify the very best franchise opportunities available. The more effective a franchisor is at sharing their expertise, the greater the chances are that individual franchisees will be successful.
We were able to certify BrightStar Healthcare as a world-class franchise based on the ratings from their franchisees. Let me tell you why I’m excited about their franchise opportunity.
In July of 2009, we completed confidential surveys with nearly 90% of BrightStar’s franchisees. Here are just a few of the questions that we asked and how their franchisees responded.
We asked, “How would you rate the overall communication between home office personnel and franchisees?” A 95% gave a positive response. We believe that quality communication is crucial in franchising and critical to the success of a franchisee.
When we asked, “My franchisor and I are committed to a positive, long-term relationship.” They received an 89% positive response. It’s great when a franchisee feels that both they and the franchisor are committed to a positive, long-term relationship.
When we asked this, “My franchisor encourages high standards of quality performance throughout the organization.” They received a 95% positive response. High-quality franchising requires high standards throughout the system. These standards start with top senior management.
Now, I can go on and on. But we certified BrightStar Healthcare as a world-class franchise opportunity, not because we think they have a great franchise but because their franchisees have rated them highly in confidential surveys for three consecutive years.
Our goal is to help make your franchise experience enjoyable and profitable. Thank you.
