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Mosquito Squad Franchise Research Institute Testimonial
August 1, 2011
Listen to Jeff Johnson, CEO of the Franchise Research Institute, discuss the high marks the Mosquito Squad Franchise opportunity received from its franchisees.
Transcript
Speaker: The Franchise Research Institute was created to promote excellence in franchising. They have no affiliation with any franchise company, group or association.
Jeff Johnson: Hi, I’m Jeff Johnson. With over 25 years in franchising as a franchisee, area developer, and founder of the Franchise Research Institute, I know this for certain, every high-quality franchise opportunity has one thing in common, high franchisee satisfaction. The institute listens to existing franchises identify and certify the very best franchise opportunities available.
The more effective a franchisor is at sharing their expertise, the greater the chances are that individual franchisees will be successful. We were able to certify Mosquito Squad as a world-class franchise based on the ratings from their franchisees. Let me tell you why I’m excited about their franchise opportunity.
In March of 2010, we completed confidential surveys with 85% of Mosquito Squad’s franchisees. Here are just a few of the questions that we asked and how their franchisees responded.
When we asked, “Would you recommend this franchise to a prospective franchisee,” they received a 100% positive response. Franchisees will only recommend concepts that they believe in. Every Mosquito Squad franchisee that we surveyed would recommend this opportunity.
When we asked for a level of agreement with these two statements, “My franchisor understands that if I’m successful, they will be successful. And My franchisor and I are committed to a positive long-term relationship,” 100% answered positively. It’s incredible when 100% of the franchisees feel that both they and the franchisor are committed to a positive, long-term relationship.
When we asked, “My franchisor encourages high standards of quality performance throughout the organization.” Again, they received 100% positive response. High-quality franchising requires high standards throughout the system, and these standards start at the top with senior management.
When we asked this, “My franchisor responds in a timely way to my questions and minor problems.” They received a 97% positive response. High-quality franchises simply find ways of assisting franchisees with everyday challenges, and this is very important to your success as a franchisee.
Now, I could go on and on, but we certified Mosquito Squad as a world-class franchise opportunity not because we think they have a great franchise but because their franchisees have rated them highly in confidential surveys.
Our goal is to help make your franchise search more effective, and if you do decide to invest in a franchise, make it a world-class franchise. Thank you.
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