July 16, 2012
Hear why, Chris Gaffney, Silver Cross Franchisee, chose to invest in Silver Cross and all that they offer.
Total Investment: $105,100 - $137,100
Industry: Healthcare & Senior Care
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Speaker 1: Hi, my name is Chris Gaffney. I am the owner of SILVER CROSS in Scarborough and Markham. Families are not always prepared financially or emotionally when a loved one gets ill. I came into this business because of the personal experience with my own father. Overwhelming, the amount of equipment and resources that are required to assist someone that is ill. I really enjoy owning my own business. It gives me the freedom to work my own hours, and it just seems that the harder you work, the luckier you get. One of the really cool things that I learned after joining SILVER CROSS is the recognition of the brand. People know who we are and especially on the recycled side of things. I am amazed when I go into someone’s home when I meet them that they have lived there sometimes since the 50s, and they do not want to move into a condo and they do not want to, God forbid, go into an institution. The solutions and products that SILVER CROSS provides allows people to stay in their homes longer and live independently. One of the factors that has really helped me grow my business is the relationships that I have cultured with the therapy community, occupational therapists, physiotherapists, et cetera. They know they can rely on me. They know that, when they call me, I will be there and see them with their clients in their homes, and so the SILVER CROSS name, I think, is becoming very well known in my community because of the responses that we give to our therapists. My phone is ringing off the hook all the time now from the therapy community because they know that they can rely on me and my business to provide them with solutions for their clients. The two advantages that SILVER CROSS has over our competition is the fact that clients are dealing directly with owner/operators. Service is paramount with seniors. Secondly, we are known for sourcing recycled equipment. In this economy, recycled equipment is paramount because of the cost difference. I am Chris Gaffney, and this is my video bio. [End of Audio] Duration: 2 minutes and 7 seconds