A key element that most people don’t often consider when choosing to invest in a franchise is whether or not the particular franchise fits within their personality type. The first thing that potential franchisees typically evaluate when reviewing franchises are the hard stats such as the...Read More
By Ken Jennings | Posted April 21, 2014
Understanding Item 19: Financial Performance Representations At the core of every potential Franchisee is the age-old question: How much money can I make? The Federal Trade Commission (FTC) has enabled Franchisors the ability to offer an educated answer to this question via Item 19 of the...
By Rick Bisio | Posted April 17, 2014
Cinnabon has long been thought of as the snack for travelers running through airports and shoppers strolling through malls. What started as a single bakery in Seattle's Sea Tac Mall in 1985 has grown into a company with 1,200 brick-and-mortar locations in 54 countries. But the chain's biggest...
By Ben Baggett | Posted March 24, 2014
Meet Rocco Fiorentino Recently, Benetrends' President and CEO Rocco Fiorentino was featured on a panel of experts for "Empowering Entrepreneurs" put out by Media Planet. Fiorentino joined the Benetrends board of directors in 2009, with more than 25 years of franchising experience....
By Ben Baggett | Posted November 08, 2013
No matter what your background, there will always problems you encounter. Some are minor bumps in the road and some can make you feel like Chicken Little screaming, “The sky is falling, the sky is falling!” What can make these moments easier to handle? Maybe it’s just knowing that you’re...
By Stephan Baldwin | Posted September 21, 2013
So much research and time are spent trying to figure out what franchise is right for you not to mention how much money is needed to make your dream a reality. Something that is hard to research is what expectations you should have when entering this industry. That kind of information can only be...
By Stephan Baldwin | Posted September 14, 2013
Did you always know you wanted to be an entrepreneur? Most people say no to this question. Some may have harbored a dream to one day start their own company, but franchising specifically is not usually among the list of childhood ambitions. In fact, a lot of franchise owners have ventured into this...
By Stephan Baldwin | Posted September 07, 2013
Yes, They Do Exist
While the economy has taken a hit because of the pandemic, many industries and franchises are doing just fine - even thriving.
As of January 25, 2021:
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