Franchise Experts

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Can I Trust a Franchisor's Financial Performance Representations (Item 19 of the FDD, Part 2)

Understanding Item 19, Part 2: The 4 Types of Item 19’s In our previous review of Item 19, we provided a general guide to items found within a company’s Item 19 Financial Performance Representation (formerly known as an Earnings Claim; also known as Article 19).  In part 2, we...Read More

By Rick Bisio | Posted May 12, 2014

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The Affordable Care Act and Franchising

One of the more significant issues facing today’s franchise owner are the requirements under the Affordable Care Act (ACA). For owners with multiple locations, particularly in the restaurant and automotive industries, the concept and calculation of “Full Time Equivalent” (FTE)...

By | Posted May 09, 2014

Approach the Franchising Business like Dating

A key element that most people don’t often consider when choosing to invest in a franchise is whether or not the particular franchise fits within their personality type. The first thing that potential franchisees typically evaluate when reviewing franchises are the hard stats such as the...

By | Posted April 21, 2014

How Much Will I Make With a Franchise? (Item 19 of the FDD)

Understanding Item 19: Financial Performance Representations At the core of every potential Franchisee is the age-old question: How much money can I make? The Federal Trade Commission (FTC) has enabled Franchisors the ability to offer an educated answer to this question via Item 19 of the...

By | Posted April 17, 2014

Cinnabon's Recipe For Expansion: Licensing and Co-Branding

Cinnabon has long been thought of as the snack for travelers running through airports and shoppers strolling through malls. What started as a single bakery in Seattle's Sea Tac Mall in 1985 has grown into a company with 1,200 brick-and-mortar locations in 54 countries. But the chain's biggest...

By Ben Baggett | Posted March 24, 2014

What Are 3 Important Qualities of a Successful Entrepreneur?

Meet Rocco Fiorentino Recently, Benetrends' President and CEO Rocco Fiorentino was featured on a panel of experts for "Empowering Entrepreneurs" put out by Media Planet. Fiorentino joined the Benetrends board of directors in 2009, with more than 25 years of franchising experience....

By Ben Baggett | Posted November 08, 2013

No matter what your background, there will always problems you encounter. Some are minor bumps in the road and some can make you feel like Chicken Little screaming, “The sky is falling, the sky is falling!” What can make these moments easier to handle? Maybe it’s just knowing that you’re...

By | Posted September 21, 2013

So much research and time are spent trying to figure out what franchise is right for you not to mention how much money is needed to make your dream a reality. Something that is hard to research is what expectations you should have when entering this industry. That kind of information can only be...

By | Posted September 14, 2013

Did you always know you wanted to be an entrepreneur? Most people say no to this question. Some may have harbored a dream to one day start their own company, but franchising specifically is not usually among the list of childhood ambitions. In fact, a lot of franchise owners have ventured into this...

By | Posted September 07, 2013