How To

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How to Find a Franchising Mentor

Beginning franchisees may have thoroughly researched the franchise process and the particular franchise they decide to buy, but many questions often remain as they take the first steps into franchising. Every day there are more decisions to make and things to learn, and finding a franchising mentor...Read More

By Suzanne Musial | Posted May 13, 2016

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5 Easy Ways To Identify a Strong Franchise Opportunity

When looking for a franchise opportunity, how can you tell whether the one you want is a strong one? Here are 5 characteristics of a strong franchise opportunity that will help you know when you have found something worth pursuing. 1) Location is favorable. The phrase "location, location,...

By Suzanne Musial | Posted May 12, 2016

Evaluating the Market Potential of a Franchise

When identifying a franchise opportunity that you are interested in pursuing, it is important to go through an evaluation process to determine whether the opportunity has a good chance of being successful. A franchise is a business prospect that should not be entered into lightly. Taking a little...

By Suzanne Musial | Posted April 25, 2016

How To Use Social Media To Evaluate a Franchise

The franchising world is beginning to recognize the importance of social media for marketing. "Franchise King" Joel Libava expects that social media will become "the way we all do business" in the near future, and franchise groups and forums nationwide are focusing discussions...

By Suzanne Musial | Posted April 15, 2016

What Does It Take to Become a Successful Franchisee?

Operating a successful franchise requires business savvy and dedication. There are numerous qualities that make for an ideal franchisor, and in order for a business to prosper, business leaders must possess the necessary skills to manage the franchise effectively. Though operating a franchise is an...

By Staff Writer | Posted March 16, 2016

Get Customers Before They Even Walk in with Outstanding Curb Appeal

Despite commonly being told not to judge a book by its cover, all of us form first impressions when we encounter new faces, places, and ideas. Despite potentially being introduced to new information down the road, science confirms that even facts don't change first impressions. New studies...

Posted February 02, 2016

5 Ways Franchise Owners Can Save Money On Equipment Financing

Are you interested in owning that sub shop? Or do you have your eye on the ice cream franchise down the street from you? For most franchises, equipment financing is an important part of the startup process. Equipment purchases make up anywhere from 30-70% of a franchise’s operating costs....

Posted November 11, 2015

How Your Retirement Account Can Finance a Franchise (ROBS)

What is a Rollover For Business Startups (ROBS)? A Rollover for Business Startups (ROBS) is a tax-free and penalty-free way to transfer money from your retirement account into a new business. A 401(k), traditional IRA, 403(b), and many other retirement accounts are eligible (Roth IRAs are not...

Posted September 28, 2015

How to Determine if an Email Marketing Campaign Was Successful

You create your email, send it out, and wait with bated breath to see how many of your subscribers engage with your email. It's definitely exciting to see that happen. But once the honeymoon stage is over, you're left thinking about exactly what value you are getting from your email marketing...

Posted September 23, 2015

5 Ways Technology Can Help Grow your Franchise Business

With technology expanding at a very rapid pace, we find ourselves continually accessing more and more new opportunities, especially in the business world. The same can be said by franchisees, and there are numerous methods such companies can use to grow exponentially and achieve successful...

By Staff Writer | Posted May 21, 2015