This is a question I\u2019m often asked by people in the early stages of their research process. I guess the reason it\u2019s asked so frequently is human nature. When we see a popular trend, it triggers an emotional response\u2026 and we want to be a part of it. <\/strong><\/p>\n Unfortunately there are significant flaws in approaching franchise ownership this way. While I think it\u2019s important to understand the trends in the industry, as this can help one better understand the market. That being said, just because something is \u201chot\u201d or \u201ctrendy\u201d doesn\u2019t mean it\u2019s the best option, particularly for a first time franchise owner. In fact, this approach can likely lead to a costly mistake\u2026 <\/p>\n What is \u201chot\u201d<\/strong> can quickly become \u201ccold\u201d<\/strong>. <\/p>\n This doesn\u2019t necessarily mean all new and trendy franchise models won\u2019t be successful. Even the largest franchise systems in the world today started with a single unit. While the hot franchise model might be a good choice, it\u2019s my opinion a first time buyer is better-suited targeting industries\/models that are sustainable and have a track record of success through both good and bad economic cycles. While there is no such thing as \u201crecession proof\u201d<\/strong>, there are business models that are more resistant to an economic down cycle than others. <\/p>\n The second and perhaps more important thing to consider is how the franchise fits<\/strong> your skills, lifestyle and financial requirements. You see\u2026 it\u2019s not what the business is but what the business gets you.<\/u> <\/p>\nHere are a few reasons why\u2026 <\/h3>\n