{"id":10300,"date":"2013-09-23T11:16:04","date_gmt":"2013-09-23T15:16:04","guid":{"rendered":"https:\/\/www2.franchisegator.com\/articles\/?p=10300"},"modified":"2025-09-25T06:02:56","modified_gmt":"2025-09-25T10:02:56","slug":"home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504","status":"publish","type":"post","link":"https:\/\/www.franchisegator.com\/articles\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\/","title":{"rendered":"Home Services Industry Q&A with Brandon Wallengren, VP of Sales & Marketing at Five Star Painting"},"content":{"rendered":"

Provide an overview\/ description of your industry. \u00a0Include reasons why it’s a great industry to start a business in today.<\/strong><\/p>\n

The painting and home improvement industry<\/a> is estimated to be a $100 billion worldwide industry. The industry is very fragmented and mostly dominated by individual painters. Five Star Franchisees have the advantage of working within this enormous, yet fragmented, industry.<\/p>\n

How has the industry changed in the last 10 years?<\/strong><\/p>\n

The marketing within the industry has become more sophisticated as it has moved from traditional marketing to online marketing. This movement to online marketing has created a competitive advantage for Five Star Painting, helping franchisees generate business through Google, Yahoo!, Bing, etc.<\/p>\n

What trends do you see in your industry over the next few years?<\/strong><\/p>\n

We anticipate a movement to more and more online marketing activity, benefiting our franchisees who are well positioned to compete in the online world.<\/p>\n

Why do you think your company stands out in the industry?<\/strong><\/p>\n

We stand out from the rest due to our online marketing expertise, marketing support and our sales support (call center). We manage both lead generation and lead handling. Our technology is second to none.<\/p>\n

What makes Five Star Painting more attractive than other painting franchises?<\/strong><\/p>\n

We have the best in-house marketing and sales support teams in the industry.<\/p>\n

What’s the strongest skill you require in a candidate? \u00a0<\/strong><\/p>\n

The ability to scale their organization to support more leads and more sales. And, the ability to follow our system.<\/p>\n

Describe the working environment of your franchisees (indoors, home office, mobile, etc). \u00a0Is your environment typical of other companies in your industry?<\/strong><\/p>\n

Five Star Painting is completely home-based<\/a>.<\/p>\n

Why has Five Star Painting been successful?<\/strong><\/p>\n

We have been successful because of our leading handling and marketing techniques.<\/p>\n

What advice would you give someone interested in buying a franchise in your industry? \u00a0<\/strong><\/p>\n

Be prepared to work in one of the largest industries in the world, and to follow a proven methodology with Five Star Painting.<\/p>\n

How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry?<\/strong><\/p>\n

Candidates won’t need to be industry experts but they should have a strong background in sales, marketing, finance, and\/or operations.<\/p>\n","protected":false},"excerpt":{"rendered":"

Provide an overview\/ description of your industry. \u00a0Include reasons why it’s a great industry to start a business in today. The painting and home improvement industry is estimated to be a $100 billion worldwide industry. The industry is very fragmented and mostly dominated by individual painters. Five Star Franchisees have the advantage of working within … Home Services Industry Q&A with Brandon Wallengren, VP of Sales & Marketing at Five Star Painting<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-10300","post","type-post","status-publish","format-standard","hentry","category-interviews"],"yoast_head":"\nHome Services Industry Q&A with Brandon Wallengren, VP of Sales & Marketing at Five Star Painting - Franchising Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchisegator.com\/articles\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home Services Industry Q&A with Brandon Wallengren, VP of Sales & Marketing at Five Star Painting - Franchising Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.franchisegator.com\/articles\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\/\" \/>\n<meta property=\"og:site_name\" content=\"Franchising Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-23T15:16:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T10:02:56+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/#\\\/schema\\\/person\\\/8b6ed7f7859f629c74b30824de90d54d\"},\"headline\":\"Home Services Industry Q&A with Brandon Wallengren, VP of Sales & Marketing at Five Star Painting\",\"datePublished\":\"2013-09-23T15:16:04+00:00\",\"dateModified\":\"2025-09-25T10:02:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\\\/\"},\"wordCount\":389,\"articleSection\":[\"Interviews\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\\\/\",\"url\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\\\/\",\"name\":\"Home Services Industry Q&A with Brandon Wallengren, VP of Sales & Marketing at Five Star Painting - Franchising Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/#website\"},\"datePublished\":\"2013-09-23T15:16:04+00:00\",\"dateModified\":\"2025-09-25T10:02:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/#\\\/schema\\\/person\\\/8b6ed7f7859f629c74b30824de90d54d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home Services Industry Q&A with Brandon Wallengren, VP of Sales & Marketing at Five Star Painting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/#website\",\"url\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/\",\"name\":\"Franchise Gator\",\"description\":\"Franchise Gator\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/#\\\/schema\\\/person\\\/8b6ed7f7859f629c74b30824de90d54d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a07c59cdf4578422363415c8c773abb1d217365273fcc2548c2fe0298fbc257f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a07c59cdf4578422363415c8c773abb1d217365273fcc2548c2fe0298fbc257f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a07c59cdf4578422363415c8c773abb1d217365273fcc2548c2fe0298fbc257f?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/www.franchisegator.com\\\/articles\"],\"url\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Home Services Industry Q&A with Brandon Wallengren, VP of Sales & Marketing at Five Star Painting - Franchising Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.franchisegator.com\/articles\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\/","og_locale":"en_US","og_type":"article","og_title":"Home Services Industry Q&A with Brandon Wallengren, VP of Sales & Marketing at Five Star Painting - Franchising Blog","og_url":"https:\/\/www.franchisegator.com\/articles\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\/","og_site_name":"Franchising Blog","article_published_time":"2013-09-23T15:16:04+00:00","article_modified_time":"2025-09-25T10:02:56+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.franchisegator.com\/articles\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\/#article","isPartOf":{"@id":"https:\/\/www.franchisegator.com\/articles\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\/"},"author":{"name":"admin","@id":"https:\/\/www.franchisegator.com\/articles\/#\/schema\/person\/8b6ed7f7859f629c74b30824de90d54d"},"headline":"Home Services Industry Q&A with Brandon Wallengren, VP of Sales & Marketing at Five Star Painting","datePublished":"2013-09-23T15:16:04+00:00","dateModified":"2025-09-25T10:02:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.franchisegator.com\/articles\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\/"},"wordCount":389,"articleSection":["Interviews"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.franchisegator.com\/articles\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\/","url":"https:\/\/www.franchisegator.com\/articles\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\/","name":"Home Services Industry Q&A with Brandon Wallengren, VP of Sales & Marketing at Five Star Painting - Franchising Blog","isPartOf":{"@id":"https:\/\/www.franchisegator.com\/articles\/#website"},"datePublished":"2013-09-23T15:16:04+00:00","dateModified":"2025-09-25T10:02:56+00:00","author":{"@id":"https:\/\/www.franchisegator.com\/articles\/#\/schema\/person\/8b6ed7f7859f629c74b30824de90d54d"},"breadcrumb":{"@id":"https:\/\/www.franchisegator.com\/articles\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.franchisegator.com\/articles\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.franchisegator.com\/articles\/home-services-industry-qa-with-brandon-wallengren-vp-of-sales-marketing-at-five-star-painting-11504\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.franchisegator.com\/articles\/"},{"@type":"ListItem","position":2,"name":"Home Services Industry Q&A with Brandon Wallengren, VP of Sales & Marketing at Five Star Painting"}]},{"@type":"WebSite","@id":"https:\/\/www.franchisegator.com\/articles\/#website","url":"https:\/\/www.franchisegator.com\/articles\/","name":"Franchise Gator","description":"Franchise Gator","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.franchisegator.com\/articles\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.franchisegator.com\/articles\/#\/schema\/person\/8b6ed7f7859f629c74b30824de90d54d","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a07c59cdf4578422363415c8c773abb1d217365273fcc2548c2fe0298fbc257f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a07c59cdf4578422363415c8c773abb1d217365273fcc2548c2fe0298fbc257f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a07c59cdf4578422363415c8c773abb1d217365273fcc2548c2fe0298fbc257f?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.franchisegator.com\/articles"],"url":"https:\/\/www.franchisegator.com\/articles\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/posts\/10300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/comments?post=10300"}],"version-history":[{"count":1,"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/posts\/10300\/revisions"}],"predecessor-version":[{"id":11949,"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/posts\/10300\/revisions\/11949"}],"wp:attachment":[{"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/media?parent=10300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/categories?post=10300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/tags?post=10300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}