{"id":10387,"date":"2012-08-23T15:17:42","date_gmt":"2012-08-23T19:17:42","guid":{"rendered":"https:\/\/www2.franchisegator.com\/articles\/?p=10387"},"modified":"2024-03-11T11:08:46","modified_gmt":"2024-03-11T15:08:46","slug":"q-a-with-ceo-of-silver-cross-robert-harvey-10994","status":"publish","type":"post","link":"https:\/\/www.franchisegator.com\/articles\/q-a-with-ceo-of-silver-cross-robert-harvey-10994\/","title":{"rendered":"Aging Population Sets Healthcare Industry on Fire, says CEO of Silver Cross"},"content":{"rendered":"<p><!--[if gte mso 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Include reasons<br \/>\nwhy it&#8217;s a great industry to start a business in today. <\/strong><\/p>\n<p>As the population of people age 65 and over grows, demand for<br \/>\nhealthcare-related products and services grows as well. One of the most<br \/>\nsignificant trends taking shape across the US and Canada is the concept of<br \/>\n&quot;Aging in Place&quot; . Defined as the desire to remain in one&#8217;s home and<br \/>\nliving independently rather than moving to assisted living facilities, Aging in<br \/>\nPlace is driving the growth of the in-home <a title=\"\" href=\"https:\/\/www.franchisegator.com\/industries\/healthcare-senior-care-franchises\/\">medical<br \/>\nequipment business<\/a> and specifically, the demand for residential<br \/>\naccessibility and mobility equipment. <\/p>\n<p><strong>How has your industry changed in the last 10 years? 20 years?<\/strong><\/p>\n<p>More families are looking for ways to maintain their independence and stay<br \/>\nin their own homes. With healthcare costs increasing and governments being<br \/>\nstretched to the limit, the market for recycled products just makes sense. <\/p>\n<p><strong>What trends do you see in your industry over the next 5 years? Next 10<br \/>\nyears?<\/strong> <\/p>\n<p>The number of people age 65 and older in the U.S. exceed 40 million (13.0%<br \/>\nof the total population) and is projected to double to over 80 million [20% of<br \/>\nthe population] by the year 2050 63% of people age 55 and over plan to remain<br \/>\nin their homes and &quot;Age in Place&quot; &#8211; MetLife Mature Market Institute <\/p>\n<p><strong>What is the biggest concern about your industry that a franchisee<br \/>\ncandidate should be aware of and investigate? <\/strong><\/p>\n<p>Government rules and regulations from an installation standpoint. <\/p>\n<p><strong>Why do you think your company stands out in the industry? <\/strong><\/p>\n<p>Unique with the recycled focus on accessibility equipment. Only company to<br \/>\nfranchise in both countries. Only company that has a dominant web presence for<br \/>\nthe past ten years. <\/p>\n<p><strong>What makes your franchise\/ business opportunity more attractive than your<br \/>\ncompetitor&#8217;s? <\/strong><\/p>\n<p>No direct competitors in the USA that focus on recycling products. Our<br \/>\nweb presence is second to none. Compared to the senior concepts we only need<br \/>\ntwo employees and our business hours are Monday to Friday and pretty much 9-5<br \/>\nPM. <\/p>\n<p><strong>Describe the ideal candidate. Do you think your requirements are any<br \/>\ndifferent than your competitor&#8217;s? <\/strong><\/p>\n<p>Described on other form. We need a good engager who understands the<br \/>\nimportance of follow up.<\/p>\n<p><strong>What&#8217;s the strongest skill you require in a candidate? <\/strong><\/p>\n<p>Good engager. <\/p>\n<p><strong>Describe the working environment of your franchisees (indoors, home<br \/>\noffice, mobile, etc). Is your environment typical of other companies in your<br \/>\nindustry?<\/strong><\/p>\n<p>About 30% in showroom and 70% on road meeting clients and referral sources.&nbsp;<br \/>\nMainly 9-5 M-F . This is much easier than the <a title=\"\" href=\"https:\/\/www.franchisegator.com\/industries\/healthcare-senior-care-franchises\/\">senior<br \/>\nconcepts<\/a> which are much more demanding.<\/p>\n<p><strong>Why has you&#8217;re your company been successful?<\/strong><\/p>\n<p>Focus on the core competencies. Continuous improvement of our<br \/>\nmarketing plan. Dominance of the web within our industry, and input from all<br \/>\nfranchisees. <\/p>\n<p><strong>What advice would you give someone interested in buying a franchise in<br \/>\nyour industry? <\/strong><\/p>\n<p>The market is growing by both the demographic shift to seniors and product<br \/>\nawareness. Recycling our core products meets the needs of families in need of<br \/>\nlower cost solutions.&nbsp; <\/p>\n<p><strong>How much experience in this industry should a franchisee candidate have<br \/>\nshould they consider buying a franchise in your industry? <\/strong><\/p>\n<p>None. We like to train from A-Z.<\/p>\n<p class=\"MsoNormal\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Provide an overview\/ description of your industry. Include reasons why it&#8217;s a great industry to start a business in today. As the population of people age 65 and over grows, demand for healthcare-related products and services grows as well. One of the most significant trends taking shape across the US and Canada is the concept <a href=\"https:\/\/www.franchisegator.com\/articles\/q-a-with-ceo-of-silver-cross-robert-harvey-10994\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Aging Population Sets Healthcare Industry on Fire, says CEO of Silver Cross<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-10387","post","type-post","status-publish","format-standard","hentry","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aging Population Sets Healthcare Industry on Fire, says CEO of Silver Cross - Franchising Blog<\/title>\n<meta name=\"description\" content=\"Robert Harvey, CEO of Silver Cross, sits down with Stevie to talk about how the aging population has set the Home Heath Care industry on fire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchisegator.com\/articles\/q-a-with-ceo-of-silver-cross-robert-harvey-10994\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aging Population Sets Healthcare Industry on Fire, says CEO of Silver Cross - 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