{"id":10388,"date":"2012-08-23T15:08:59","date_gmt":"2012-08-23T19:08:59","guid":{"rendered":"https:\/\/www2.franchisegator.com\/articles\/?p=10388"},"modified":"2024-03-11T11:04:54","modified_gmt":"2024-03-11T15:04:54","slug":"q-a-with-robert-harvey-ceo-of-silver-cross-10993","status":"publish","type":"post","link":"https:\/\/www.franchisegator.com\/articles\/q-a-with-robert-harvey-ceo-of-silver-cross-10993\/","title":{"rendered":"No Competition and a Top Industry, Silver Cross"},"content":{"rendered":"

How
\nwas your franchise\/opportunity originally conceived and started? <\/strong><\/p>\n

About 20 years ago, saw Play It
\nAgain Sports and realized the need to apply the recycling<\/p>\n

concept to home healthcare<\/a>
\nequipment. HO developed the initial location and ran it for<\/p>\n

7 years until it was sold as a
\ngoing concern.<\/p>\n

What
\nwas your original vision for your company? How has that changed over time?<\/strong><\/p>\n

Offer the senior living in their
\nown home a lower cost solution to maintain their<\/p>\n

independence with recycled
\nhealthcare equipment. The concept has become more<\/p>\n

structured in the business side
\nof the model with statistics, tweaks to all aspects of the<\/p>\n

marketing etc. The core vision
\nhas remained in place.<\/p>\n

What
\ndo you believe is the single most important factor when choosing a franchise?<\/strong><\/p>\n

The market has to be there along
\nwith a detailed plan with measureable time bound<\/p>\n

steps to achieve market share
\ndominance thereby building the brand recognition.<\/p>\n

Why
\nshould someone choose your franchise over other similar franchises?<\/strong><\/p>\n

Nothing quite the same. We are unique with the
\nfocus on recycling accessibility equipment.<\/p>\n

However, we have a dominant
\nposition on the web, an exacting marketing plan that<\/p>\n

has been tweaked continuously over the past 15 years and hours of operation that are<\/p>\n

more in line with normal
\nbusiness hours.<\/p>\n

What
\nmakes your industry attractive? <\/strong><\/p>\n

The market size will double due
\nto the demographics and product awareness. Governments are cutting back on
\nhealthcare budgets. The senior wants to remain in their own home.<\/p>\n

What
\ntypes of qualities do you look for in potential franchisees? <\/strong><\/p>\n

Can relate the senior and the
\nhealthcare<\/a> professionals. I willing to follow a proven system.<\/p>\n

What
\ndo your franchise fees and royalties cover? <\/strong><\/p>\n

45K , 5% royalties. Right to operate
\nsystem and use trademark.<\/p>\n

How
\ndo territories work for your franchisees?<\/strong><\/p>\n

Exclusive. Minimum 500,000<\/p>\n

Where
\ndo you see your franchise in 5 years and 10 years? <\/strong><\/p>\n

5 years 146 locations across the
\nUSA and Canada. 10 years in six other countries.<\/p>\n

What
\nis your favorite advice for new franchisees to help them succeed? <\/strong><\/p>\n

Follow the marketing plan each
\nand every week. Learn from HO and the other franchisees. Copy what works and
\nrap your own personality around the business.<\/p>\n

What
\nwould you tell potential franchisees that may be nervous about the financial<\/strong><\/p>\n

burdens
\nof starting a franchise? <\/strong><\/p>\n

All business is a risk. A proven
\nsystem boils down to your effort and focus.<\/p>\n

Read more about Silver Cross<\/a>. <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

How was your franchise\/opportunity originally conceived and started? About 20 years ago, saw Play It Again Sports and realized the need to apply the recycling concept to home healthcare equipment. HO developed the initial location and ran it for 7 years until it was sold as a going concern. What was your original vision for … No Competition and a Top Industry, Silver Cross<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-10388","post","type-post","status-publish","format-standard","hentry","category-interviews"],"yoast_head":"\nNo Competition and a Top Industry, Silver Cross - Franchising Blog<\/title>\n<meta name=\"description\" content=\"Hear directly from the CEO of Silver Cross, Robert Harvey, on what makes Silver Cross the franchise it is today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchisegator.com\/articles\/q-a-with-robert-harvey-ceo-of-silver-cross-10993\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No Competition and a Top Industry, Silver Cross - 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