{"id":10389,"date":"2012-08-23T14:40:52","date_gmt":"2012-08-23T18:40:52","guid":{"rendered":"https:\/\/www2.franchisegator.com\/articles\/?p=10389"},"modified":"2025-09-25T07:59:28","modified_gmt":"2025-09-25T11:59:28","slug":"q-a-with-toan-bui-director-of-marketing-for-fit-body-boot-camp-10992","status":"publish","type":"post","link":"https:\/\/www.franchisegator.com\/articles\/q-a-with-toan-bui-director-of-marketing-for-fit-body-boot-camp-10992\/","title":{"rendered":"It’s A $16 Billion Dollar Industry, What’s Not to Love?"},"content":{"rendered":"

Provide an overview\/ description of your
\nindustry.\u00a0 Include reasons why it’s a
\ngreat industry to start a business in today.<\/strong><\/p>\n

The health and fitness industry<\/a> is a dynamic and still growing industry.\u00a0 According to Medical News Today, Americans
\nspend over $12 Billion dollars annually on health club memberships.\u00a0 According to Smartmoney.com, the personal
\ntraining industry is a $6 Billion industry; and market research firm MarketData
\ncited that in the U.S., over $80 Billion dollars were spent weight loss. We
\nalso have new FBBC owners who have ramped-up and<\/p>\n

How has your industry changed in the last
\n10 years?\u00a0 20 years?<\/strong><\/p>\n

The fitness industry has seen an amazing transformation over the
\nlast 30 years.\u00a0 Coming off of the
\naerobics craze of the 1980’s, personal training grew in popularity in the
\n1990’s. Group training then took hold in the early 2000’s, and outdoor boot
\ncamps became all the rage in the late 2000’s.
\nFit Body Boot Camp is the evolution of the fitness business model with
\nour indoor boot camps that facilitate group personal training.<\/p>\n

What trends do you see in your industry
\nover the next 5 years?\u00a0 Next 10 years?<\/strong><\/p>\n

We will continue to see growth in training techniques and
\nprograms.\u00a0 Nutrition will have a more
\nimportant role in the fitness industry.
\nGroup personal training will continue to be the model because people
\nlike and want to work out with others.<\/p>\n

What is the biggest concern about your
\nindustry that a franchisee candidate should be aware of and investigate?<\/strong><\/p>\n

As with growth, you will see increase competition.\u00a0 Smaller fitness start-ups will emerge.\u00a0 Larger big box companies might enter the
\ngroup personal training industry. And with that, you will see the potential for
\nprice competition.<\/p>\n

That said, Fit Body Boot Camp continues to be focused on
\nleveraging our expertise in how to deliver and maintaining the “wow” factor for
\nour end clients, while also continue to develop marketing programs, engaging
\nstrategic partnerships and initiate cross-promotions programs with brands that
\nfurther differentiate Fit Body Boot Camp from our competitors.<\/p>\n

Why do you think your company stands out in
\nthe industry?<\/strong><\/p>\n

We’ve built a brand and business model that’s leveraged the 15
\nyears of industry experience of our founder, Bedros Keuilian.\u00a0 We continue to innovate when it comes to
\nsales and marketing, and fitness programs, and have a business model, that is
\nsupported by a robust menu of done-for-you marketing, operations, and
\ntechnology services.\u00a0 Owners get all of
\nthis with a one of the lowest franchise entry fees and a flat monthly franchise
\nfee.<\/p>\n

What makes your franchise\/ business
\nopportunity more attractive than your competitor’s?<\/strong><\/p>\n

We’ve tested our business model and its components in over 290
\nboot camps worldwide before becoming a franchisor.\u00a0 We’ve been able to test and adjust various
\nfeatures to ensure that the business model is found and can be successfully
\nfollowed by people from all walks of life – that includes former school
\nteachers, engineers, nannies, personal trainers, mortgage brokers, marketing
\nexecutives, and even former boot camp clients.
\nWe continually evolve and refine our business to ensure that our owners
\nare always at the forefront of innovation while also surrounding them with a
\ncore group of strategic partnerships that provide additional value to their
\nbusiness.<\/p>\n

Describe the ideal candidate.\u00a0 Do you think your requirements are any
\ndifferent than your competitor’s?<\/strong><\/p>\n

We are seeking franchise owners who have a dynamic personality,
\nhave a passion to help others and who have an interest in health and fitness. It’s
\nimportant that franchise owners can follow directions as components of our
\nbusiness model are similar to a “paint-by-numbers” program so following
\ndirections is key.<\/p>\n

What’s the strongest skill you require in a
\ncandidate?\u00a0 <\/strong><\/p>\n

Must be able to follow directions.<\/p>\n

Describe the working environment of your
\nfranchisees (indoors, home office, mobile, etc).\u00a0 Is your environment typical of other
\ncompanies in your industry?<\/strong><\/p>\n

We are an indoor boot camp so franchisees will be required to
\nwork indoors in their own Fit Body Boot Camp facility.\u00a0 Most of our boot camp competitors are
\noutdoors.<\/p>\n

Why has you’re your company been
\nsuccessful?<\/strong><\/p>\n

We’ve been successful because of the vision and hands-on leadership
\nof our founder, and because of our turn-key business model that has been tested
\nand proven.<\/p>\n

What advice would you give someone
\ninterested in buying a franchise in your industry?\u00a0 <\/strong><\/p>\n

Make sure that the founders\/management team of the franchise has
\nexpertise in running and operating a gym, and that they have all of the
\ncomponents of starting and operating a boot camp business addressed, which
\ninclude fitness<\/a> programming, operations, sales and marketing, and technology.<\/p>\n

How much experience in this industry should
\na franchisee candidate have should they consider buying a franchise in your
\nindustry?<\/strong><\/p>\n

Because our business is a turn-key business that has many
\ncomponents that are done-for-you, coupled with Fit Body Boot Camp University
\nthat provides classroom and hands-on education, we have successful owners who
\ndid not have any industry experience.<\/p>\n

Learn more about Fit Body Boot Camp <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Provide an overview\/ description of your industry.\u00a0 Include reasons why it’s a great industry to start a business in today. The health and fitness industry is a dynamic and still growing industry.\u00a0 According to Medical News Today, Americans spend over $12 Billion dollars annually on health club memberships.\u00a0 According to Smartmoney.com, the personal training industry … It’s A $16 Billion Dollar Industry, What’s Not to Love?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-10389","post","type-post","status-publish","format-standard","hentry","category-interviews"],"yoast_head":"\nIt's A $16 Billion Dollar Industry, What's Not to Love? - Franchising Blog<\/title>\n<meta name=\"description\" content=\"Stevie sits down with fitness industry expert, Toan Bui, to talk about the ever changing and exciting world of Fitness!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchisegator.com\/articles\/q-a-with-toan-bui-director-of-marketing-for-fit-body-boot-camp-10992\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It's A $16 Billion Dollar Industry, What's Not to Love? 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