{"id":10390,"date":"2012-08-16T19:45:02","date_gmt":"2012-08-16T23:45:02","guid":{"rendered":"https:\/\/www2.franchisegator.com\/articles\/?p=10390"},"modified":"2022-03-03T15:12:00","modified_gmt":"2022-03-03T20:12:00","slug":"franchise-marketing-and-tomorrow-10984","status":"publish","type":"post","link":"https:\/\/www.franchisegator.com\/articles\/franchise-marketing-and-tomorrow-10984\/","title":{"rendered":"Franchise Marketing and Tomorrow!"},"content":{"rendered":"<p>I had a buddy that was affectionately nicknamed by his father &quot;Tomorrow.&quot;&nbsp; The reason was he said that whenever he asked my friend to do something, he would inevitably say he would get to it tomorrow.&nbsp; It got to the point where he would say, &quot;Son, can you go out and &#8211; oh I know you&#8217;ll do it tomorrow &#8211; \u00a6never mind.&quot;<\/p>\n<p>As a franchise consultant and someone who has owned Upside Group Franchise Consulting for over 12-years, I have either directly spoken with or assisted clients in speaking with tens of thousands of interested franchise prospects in the United States, and many other countries around the world.&nbsp; Often times when the fall season approaches I will advise my clients and franchise sales people to wrap up any transactions they have pending because as the year starts to come to an end, many of those &quot;tomorrows&quot; start to show up.&nbsp; Like clockwork each year once prospects realize it is October you will begin to hear, &quot;Why don&#8217;t you get back to me after the first of the year!&quot;&nbsp; Really?&nbsp; That is 3-months of non-action; you could view it as 1\/4th of the year, 25% wasted &#8211; and why?<\/p>\n<p>While most people are busy during the holidays, in many cases they actually take a lot of vacation time and have more time off work available to them than throughout other months in the year.&nbsp; So why put it off?&nbsp; It seems often times it is just a pattern people have learned and they want to start the New Year fresh.&nbsp; The only problem is that really doesn&#8217;t happen.&nbsp; Most people don&#8217;t get back to their regular schedule until roughly the second week in January and at that point they are buried in work and trying to catch up &#8211; so much for the &quot;fresh start.&quot;<\/p>\n<p>Having interacted with so many franchise entrepreneurs I have learned one thing, truly committed entrepreneurs don&#8217;t wait.&nbsp; They make a plan, do their research and start the business.&nbsp; Once you have decided you want to own your own business, each day you spend not doing it is a wasted day.&nbsp; Each day that you delay is one day added to the length of you reaching your ultimate goals.<\/p>\n<p>The first franchise I ever sold was to a great couple that was very well suited for the business they entered and, in turn, they were very successful.&nbsp; I kept in touch with them and often referred them business over the years.&nbsp; One night I was in the airport getting ready to take a flight and I ran into them.&nbsp; They were on the way to their franchise national convention where they were an annual selection for the top franchisee panel.&nbsp; They remarked to me that they are often asked what they would do differently if they had to do it again.&nbsp; The husband remarked that they tell people the only thing I would do differently is they would have done it much sooner.&nbsp; He said that for years they put it off trying to find just the perfect time to do it &#8211; of course only to realize there is no such thing.&nbsp; They wasted 10-years pondering and, in his own words, &quot;If we had done it when we first thought about it, we would be retired by now!<\/p>\n<p>So if you&#8217;ve been searching these portals sites for years and haven&#8217;t pulled the trigger because you are looking for the &quot;right&quot; time, you might want to consider changing your name to &quot;Tomorrow,&quot; or keep your name and realize there is no time like the present. Make a plan and get to it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had a buddy that was affectionately nicknamed by his father &quot;Tomorrow.&quot;&nbsp; The reason was he said that whenever he asked my friend to do something, he would inevitably say he would get to it tomorrow.&nbsp; It got to the point where he would say, &quot;Son, can you go out and &#8211; oh I know <a href=\"https:\/\/www.franchisegator.com\/articles\/franchise-marketing-and-tomorrow-10984\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Franchise Marketing and Tomorrow!<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":10391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-10390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-do-i"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Franchise Marketing and Tomorrow! 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